Do you personal or work in a serviced flats model and are struggling to seek out advertising marketing campaign concepts particularly tailor-made to them? Many on-line assets you discovered primarily deal with resorts, which doesn’t fairly match what you provide.
In comparison with conventional resorts, serviced flats provide distinct benefits – spacious residing, kitchen services, and a extra residential really feel – making them an interesting selection for enterprise and household travellers, distant employees and long-term residents. Which means that the way in which you talk together with your friends must also be completely different.
In all lodging companies, visitor communication is essential to constructing a long-term relationship together with your clients and delivering an amazing visitor expertise that makes them come again repeatedly.
Due to this fact, saying the best factor is necessary.
Listed here are 7 advertising marketing campaign concepts you possibly can work on at present to higher meet your friends’ wants and enhance visitor satisfaction.
1. Directions for check-in
Friends usually keep longer in a serviced house in comparison with regular resorts, due to this fact, a easy check-in course of is crucial. Think about having to hold an enormous suitcase and wait in line at reception after a protracted journey? Not precisely a optimistic first impression, proper?
Implementing on-line check-in helps friends to verify in from the consolation of their telephones earlier than arrival. This frees them as much as discover the “new dwelling” the place they’ll be staying for not less than a few days as quickly as they arrive, with out uncomfortable and pointless ready occasions.
Present a visitor information with all of the necessary data saved in a single place, resembling digital keys, invoices, Wi-Fi entry codes and extra. This will eradicate the danger of misplaced keys and the effort of trying to find necessary data when wanted.
2. Welcome message after check-in
Welcoming friends in a heat, private method can set the tone for his or her total keep. You possibly can contemplate sending a pleasant message or e-mail after their check-in, asking if every part meets their expectations and reminding them that you simply’re there to assist.
This small gesture exhibits that you simply care about their consolation and may immediate fast suggestions to deal with any issues early.
For instance, you possibly can launch a welcome marketing campaign by way of e-mail or textual content, whichever manner the visitor prefers, an hour after check-in to ask if issues are alright.
3. Directions to make use of the kitchen
A key distinction between a traditional lodge and a serviced house lies within the kitchen. Whereas a traditional lodge affords a bed room and an ensuite toilet, serviced flats often have a well-equipped or perhaps a small kitchen for the friends to cook dinner and put together meals for themselves.
That’s additionally a part of the explanation why it appears like dwelling.
Don’t let your friends marvel easy methods to use home equipment. Ship them clear directions, as an example, easy methods to open the oven, the place the pots and pans are saved, and whether or not any fundamental cooking components are provided and many others. That is particularly necessary if in case you have worldwide friends who may need a totally completely different kitchen setup of their dwelling nations.
4. Details about cleansing dynamic
Not like resorts that usually present each day cleansing, serviced flats usually provide a weekly cleansing service, with an emphasis on self-service and privateness. Due to this fact, it’s necessary to tell friends concerning the frequency of cleansing upfront, so that they know what to anticipate.
You too can contemplate providing a extra versatile cleansing service to cater to completely different visitor wants.
For instance, a household with youngsters most likely appreciates extra frequent cleansing than a enterprise traveller. Permitting friends to simply contact housekeeping and alter the cleansing frequency or request extra providers can enhance visitor satisfaction significantly.
Do not forget that your messages needs to be tailor-made to the various kinds of friends that keep in your property. If you wish to know extra concerning the completely different audiences you possibly can create, learn this text: 9 audiences concepts for higher lodge advertising campaigns
5. Details about workplace facilities and co-working house
Distant employees are a preferred demographic for serviced flats. Whereas resorts could provide a small desk to work on, it’s nonetheless a restricted house; serviced flats usually provide extra skilled workplace facilities and greater co-working house, together with high-speed web, desk areas, and obligatory workplace provides like printers and scanners.
Spotlight these workplace facilities and directions on easy methods to use them might be essential to distant employees. Do you provide free espresso for distant employees? Allow them to know!
6. Details about native companies close by
Folks usually select serviced flats for prolonged stays, which implies native facilities and companies turn out to be essential elements of their each day life. Friends may have extra time to discover and have interaction with the native neighbourhood as properly.
To assist them get acquainted quicker, you possibly can present a curated record of close by grocery shops, pharmacies, and hospitals – important providers that each new resident wants shortly after transferring in. A information to native gyms, parks, cafes, and eating places might help new residents really feel like part of the group proper from the beginning.
Moreover, you possibly can associate with native companies and supply vouchers or low cost coupons. This not solely advantages your friends but in addition helps increase the native financial system.
7. Message after check-out
Proper earlier than your friends go away, a considerate check-out message can go away a long-lasting impression. You possibly can ship a thanks message by way of their most popular channel, and a post-stay survey to gather suggestions.
Keep in mind to maintain the survey brief and concise so the friends can end it with the least quantity of effort. Furthermore, take into consideration your model’s distinctive factors. For instance, in case your property has a really massive co-working house for distant employees and enterprise travellers, ask them how they really feel about it and what might be improved.
In case your post-stay emails usually get ignored, a fast repair is to ask friends immediately at reception. Nevertheless, in case your property is reception-less, a multi-channel CRM might help you attain friends and gather suggestions simply via a visitor app.
Get impressed and find out about easy methods to maintain in touch with friends post-stay and switch them into loyal clients right here.
The right way to implement these campaigns successfully?
With all these marketing campaign concepts accessible, how will you make sure you’re sending what works greatest in your friends? Listed here are some small ideas.
Discover the best stability
Since serviced flats often cater to longer stays, keep away from overwhelming your friends with each day communication. Concentrate on sending important data earlier than and through the keep. Weekly communication is usually a good begin, nevertheless it’s all the time essential to seek out out what works greatest for various kinds of friends.
Need assistance getting ready your visitor journey? Obtain our visitor journey template
Personalise your message
Don’t ship every part to every of your friends! Whereas households may not be curious about a big co-working house, they could respect details about close by playgrounds or kid-friendly eating places.
Due to this fact, it’s good to have a look at your visitor knowledge and tailor your communication to your visitor segments. Are they households, enterprise travellers, leisure travellers or distant employees? Create completely different segments and ship the best message to the best friends by way of their most popular channel. For all of this, having a CRM designed for hospitality, similar to Bookboost, will make an enormous distinction.
Iterate and enhance
When you’ve understood your visitor knowledge and created segments, determined upon your communication cadence and content material, it’s time to place your plans into motion! Launch your campaigns and constantly refine your campaigns based mostly on analytics and visitor suggestions.
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