UK: The Impartial Lodge Present (IHS), in partnership with James Hallam, returns to Olympia London 15-16 October to attach impartial hoteliers, inside designers and hospitality operators.
This 12 months’s occasion will function greater than 30 periods throughout the 2 days of the present. The Lodge Enterprise Stage, in partnership with eviivo and designed by Spacebrand, will take a detailed have a look at an important traits and matters impacting day-to-day operations for impartial hoteliers.
On this stage, BHN editor Eloise Hanson will likely be joined by Chris Bancroft, resort operations supervisor at The Newt; Kalindi Juneja, CEO of Satisfaction of Britain; and Veryan Palmer, govt director of Headland Lodge Cornwall, to debate the successes and challenges of resort partnerships.
Hanson stated: “The bigger resort chains are making concerted efforts to develop life-style portfolios, buying manufacturers which constructed their very success on embracing impartial identities. Consolidation might elevate questions round the way forward for impartial lodges, nevertheless it additionally might immediate the launch of thrilling new ideas, companies or facilities – all of which depend on robust partnerships.
“Some standalone impartial lodges will discover success in collaborating with illustration and affiliation corporations, enhancing visibility at a global scale to stay aggressive. Some might look to strengthen relationships with related PR corporations or know-how suppliers, to ship the suitable advertising and marketing messages to the suitable audiences. And let’s not neglect native engagement, the place the ability of partnerships can enhance fame by way of constructing direct relationships with companies and company.
“The pliability in choices can empower impartial hoteliers to be experimental with their resolution making, and agile sufficient to adapt when and the place obligatory. The important thing lies find the suitable stability between collaboration and self-reliance; a theme we are going to discover at IHS London,” she added.
Juneja stated: “Partnerships – whether or not in know-how, advertising and marketing, or visitor companies – might be an effective way to strengthen a resort’s ambitions. Strategic partnerships may also help by increasing attain, enhancing operational effectivity, and elevating model recognition. Collaborations can present entry to new markets, superior applied sciences, and shared assets which may be in any other case inaccessible.”
Elsewhere on the two-day occasion, the Innovation Stage, in partnership with Guestline and Mews, designed by Design Command, will discover the themes, initiatives, applied sciences and trailblazers that can outline the impartial resort sector within the years to return.
Plus, the Social Enterprise House, in partnership with HotelPartner Income Administration, will host a variety of networking occasions and workshops for hoteliers to attach with trade friends and work by way of shared challenges.
To find extra concerning the 2024 seminar programme, and to register for a complimentary commerce ticket, click on right here.
