Worldwide: Boutique lodge assortment Small Luxurious Motels of the World (SLH) has revamped its loyalty program and launched a cell app and buyer journal Swoon by SLH.
Beforehand referred to as INVITED, the brand new loyalty program SLH Membership has been created in response to member suggestions such because the introduction of a three-tier construction. This contains:
Membership 01: For as much as three evening stays, members obtain versatile examine in/out occasions and entry to preferential charges. Each evening booked will see SLH plans two timber in partnership with TreeNation..
Membership 02: From 4 to 12 evening stays, members will obtain complimentary continental breakfast, room upgrades, precedence entry to SLH flash gross sales (obtainable by way of the app solely), and particular associate affords.
Membership 03: Stays of greater than 13 nights, members will obtain reward evening vouchers, unique occasion invitations, and the possibility to win complimentary nights at any SLH property.
All current INVITED members will routinely be transferred to SLH Membership.
Launching on 24 October, the SLH app will present company with an internet reserving instrument and options resembling built-in route steering. Loyalty data and a downloadable membership card can be accessed via the app.
On the identical day, Swoon by SLH – the group’s digital journal – will function lodge receives, interviews with lodge homeowners, and extra. A print model could be present in choose SLH properties worldwide, and Membership 03 members can even obtain a replica.
Richard Hyde, chief working officer of Small Luxurious Motels of the World, stated: “That is only the start of the SLH Membership journey – our small but highly effective benefits-driven programme will solely get higher in 2025, supported by our cutting-edge app and galvanizing journal, igniting the wanderlust with our loyal fanbase.”
