The Dominican Republic’s Central Romana Company Simply Named a New CMO

The Dominican Republic’s Central Romana Company has named Jason Kycek as its new chief advertising and marketing officer for hospitality, tourism and actual property. 

Within the new position, Kycek might be overseeing the company’s model, communication and advertising and marketing methods; he’ll proceed to function senior vp of gross sales and advertising and marketing on the Casa de Campo Resort and Villas in La Romana.

“We’re more than happy to nominate Jason to this esteemed place and welcome him to the C-Suite on the Central Romana Company,” mentioned Andres Pichardo, President of Casa de Campo Resort & Villas, in an announcement supplied to Caribbean Journal. “Jason’s distinctive achievements in driving profitability inside Casa de Campo, and efficiently main the methods for our model positioning and income administration, have earned him this esteemed title and we sit up for what Kycek will do subsequent on this new position.”

Kycek joined Casa de Campo in 2017, serving to to guide the corporate to consecutive record-breaking gross sales years. 

He additionally helped usher in new choices to the resort just like the celebrated new Premier Membership and Suites at Casa de Campo, together with a high-tech new wellness heart. 

We not too long ago checked out the Premier Membership and known as it the Caribbean’s new must-visit resort.

Kycek additionally helped spearhead the creation of the Casa de Campo Wine and Meals Pageant, which simply accomplished its second version. 

That’s together with strategic partnerships within the golf sector; the brand new Casa de Campo non-public jet program, which permits friends to fly non-public by Wheels Up, Vista Jet/XO and Sentient Jet; and and including new occasions like Oktoberfest and Farmer’s Markets, amongst others.