AMSTERDAM, November 21 – Mews, a frontrunner in hospitality expertise, has introduced the acquisition of Atomize, the Swedish-headquartered Income Administration Software program (RMS) supplier.
Atomize supplies a next-generation income administration platform that permits real-time value optimization, unlocking enormous income alternatives for resorts world wide.
Richard Valtr, Founding father of Mews, stated, “In an business the place bookings can occur at any time, making knowledgeable choices in real-time is essential. Conventional income administration methods usually lead to hoteliers resorting to blanket value modifications. Because of this we’re so excited to deliver Atomize onboard to equip our prospects with predictive insights and market information, empowering them to maximise income.”
Based in 2016 by Leif Jägerbrand, Atomize is designed for forward-thinking hoteliers, reworking advanced market information into actionable insights, providing optimum pricing in actual time, as much as two years into the long run, whereas minimizing guide interventions. Atomize has prospects in over 50 nations, throughout 5 continents. Its essential capabilities embody:
- Actual-time dynamic pricing: Powered by sensible algorithms, Atomize RMS constantly displays market demand, reserving patterns, competitor charges and extra to robotically alter room charges in actual time
- Granular room stage pricing: Lodges can optimize charges right down to a person room sort (based mostly on market demand), visitor preferences and the perceived worth of every room sort, resulting in more practical income optimization
- Multi-property and group pricing capabilities: One centralized platform to allow constant income administration for multi-property chains and teams, whereas accounting for every property’s distinctive market circumstances
- Automation and human-control: Atomize combines refined pricing algorithms with the flexibleness for hoteliers to information their pricing methods
Matt Welle, CEO of Mews, commented, “Atomize has been considered one of our key strategic companions since 2018 and collectively we have now helped lots of of shoppers to seamlessly handle each income and operations. Bringing the experience of the Atomize staff and the world-class product into the fold is a big milestone for Mews as we proceed to rework hospitality.”
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, commented, “Changing into a part of the Mews household marks an thrilling new chapter for Atomize and the hospitality business at giant. With Mews’ international attain and dedication to innovation, we see large potential to deliver hoteliers a extra complete method to managing income and operations. By aligning our strengths, we’re higher positioned to assist hoteliers in delivering distinctive visitor experiences whereas boosting profitability. We imagine the way forward for lodge expertise lies in sensible, unified options, and this partnership brings us one step nearer to realizing that imaginative and prescient.”
“We couldn’t be extra enthusiastic about being a part of the Mews household,” stated Alexander Edström, CEO of Atomize. “With Atomize now a part of Mews, it marks an thrilling new chapter for your entire hospitality business as we unite our superior income administration expertise with Mews’ complete platform. This creates long-term potentialities to innovate additional, deeper and sooner, setting new requirements for operational intelligence and income optimization. Collectively, we’re making a basis for the subsequent era of hoteliers to thrive, not simply at the moment, however in a quickly evolving business that calls for forward-thinking, scalable options.”
CEO at Kronen Lodge Group in Norway, Chris Pedersen added: “Atomize has been precisely what we would have liked to maximise income and effectivity. Its real-time charge options permit us to reply immediately to shifting reserving patterns, serving to us increase RevPAR by 35% for our total group and saves us about ten hours per week per lodge, totaling fifty hours of time saved every week. With Mews and Atomize, we’re not solely staying agile in a dynamic market however are additionally making a seamless, high-value expertise for our visitors and a extra resilient operation for our staff.”
