Energetic tourism was a outstanding pattern amongst European vacationers within the latter months of 2024. A current examine by Travellyze highlights this, indicating that 19.9% of respondents strongly want outside actions, a big improve in comparison with 2023.
The examine additionally discovered that social media platforms like Instagram, TikTok, and Fb have grown in reputation amongst vacationers, seeing a 7.8% improve from the earlier 12 months. Youthful generations, significantly, view TikTok and Instagram as sources of inspiration and invaluable instruments for planning their journey experiences.
The rising curiosity in experiences that mix journey and a reference to nature explains the choice of lively tourism, as these components are gaining popularity than conventional journey choices. In 2024, holidays in main cities and cultural and nature tourism have gained unbelievable reputation in comparison with occasions and festivals, which have been the earlier 12 months’s favorites.
This transformation displays the shift in the direction of tourism that prioritizes not solely city and cultural experiences but additionally higher concord with the pure surroundings. This new vacationer profile seeks a deep reference to nature and bodily actions, a pattern gaining traction in Italy, Spain, and Greece.
The first motivations for 55.7% of these surveyed point out a choice for seashores and coastal locations, whereas cultural and gastronomic sights, though nonetheless important, have turn out to be much less outstanding. Moreover, adjustments in lodging preferences have been famous: whereas three- and four-star motels stay the preferred alternative (47.5%), the choice for personal lodging by way of platforms like Airbnb has elevated (33.4%) and now surpasses the choice of staying with household or buddies.
Italy is perceived as essentially the most enticing vacationer vacation spot, carefully adopted by Greece, Portugal, and Spain. Relating to consciousness and notion, Spain ranks highest, with France, Italy, and Germany following. This means these international locations’ robust and interesting presence within the European tourism panorama.
