In accordance with official knowledge, Brazil skilled a 12.9% improve in guests throughout the first 11 months of 2024 in comparison with the earlier yr. In November alone, a month earlier than the beginning of the summer season season and the height tourism season, Brazil welcomed 560,732 international guests. This determine represents an 11.2% improve from the identical interval final yr.
November 2024 recorded the second-highest variety of international vacationers in Brazil since 2015, when 573,000 guests arrived throughout the same timeframe, simply earlier than the World Cup 2014 and the 2016 Rio de Janeiro Olympic Video games.
Marcelo Freixo, the president of the Brazilian Company for Worldwide Tourism Promotion (Embratur), said that Brazil has moved past restoration from the pandemic and is now coming into a progress part in worldwide tourism.
“This means that our worldwide promotional efforts are efficient, and our technique to deal with particular markets equivalent to Chile, Paraguay, France, and Portugal is yielding optimistic outcomes,” stated Freixo.
As of November, Argentina stays the main supply of vacationers visiting Brazil, with 1.71 million guests. The US ranks second, contributing 640,579 guests. Following them are Chile, Paraguay, and Uruguay, which collectively despatched 1.33 million vacationers to Brazil.
In accordance with official knowledge, international vacationers who visited Brazil within the first 9 months of the yr spent 30.8 billion reais (roughly 4.91 billion euros) within the nation, marking a 25% improve in comparison with the identical interval in 2023.
Consultants predict Brazil will conclude the yr with a report 6.8 million international vacationers. This determine surpasses the earlier report of 6.3 million international vacationers who visited in 2019, earlier than the disaster brought on by the COVID-19 pandemic.
The Brazilian authorities anticipates that roughly seven million international vacationers will go to the nation by 2025. The tourism minister said that authorities are working “with nice vigor and dedication” to enhance these numbers.
One of many vital challenges going through tourism in Brazil is the space from key markets with the best variety of vacationers, as “most vacationers are inclined to journey inside a radius of 500 kilometers” from their properties.
Moreover, the tourism minister highlighted that Brazil will host vital occasions in 2025, together with the UN Local weather Summit and COP30 in Belém, in addition to worldwide concert events.
