Out of seven,200 Italian seashore institutions, 2,500 have adopted digital options for seashore administration, and 1,800 have collected not less than one on-line reservation through the 2024 season.
These figures come from the second version of the Observatory on the Digitalization of the Seaside Sector by Spiagge. The report additionally highlights a 35% improve in the usage of reserving administration software program amongst Italian seashore suppliers. Moreover, the web reserving channel for umbrellas accounts for two% of summer season spending on seaside providers in Italy, amounting to over 50 million euros.
Digitalization is reworking the seaside sector, notably benefiting international tourism. It simplifies every day operations, reduces errors, improves productiveness, and permits complete management of knowledge shared amongst collaborators, all facilitated by a single instrument.
Waiting for 2026, it’s estimated that over 50% of Italian seashores will undertake internet administration options that make the most of superior options. This shift in direction of digitalization will profit each prospects—by enabling simpler reserving of extra providers—and managers—by enhancing information administration and advertising and marketing methods.
Synthetic intelligence (AI) applied sciences will likely be essential in reworking the sector, creating extra refined reserving platforms that may interact with prospects via chatbots and digital assistants. Specialists emphasize that AI drives the event of revolutionary journey options for the 2025 vacationer season. Among the many prime priorities are designing custom-made white-label web sites for seashore resorts and creating focused on-line advertising and marketing campaigns to boost the visibility of those amenities. Sustaining a robust digital growth is essential for attracting and retaining new prospects in a panorama the place 9 out of 10 vacationers e book their journeys on-line.
