[15 January 2025] – HiJiffy, a pacesetter in conversational AI for hospitality, has launched its newest innovation, the Campaigns Supervisor, designed to additional streamline and automate visitor communication throughout the whole visitor journey. By integrating real-time knowledge from a resort’s Property Administration System (PMS), this software considerably simplifies operations whereas delivering tailor-made and well timed messaging to friends by way of WhatsApp, with SMS as a reliable fallback.
The Campaigns Supervisor addresses crucial ache factors within the hospitality sector, permitting resorts to automate communications triggered by key visitor actions, resembling reserving confirmations, check-in notifications, or departure messages. Moreover, resorts can schedule campaigns at optimum touchpoints throughout a visitor’s keep, together with breakfast promotions, completely satisfied hour reminders, or unique upselling alternatives.
“This software was constructed to deal with widespread challenges in visitor communication, resembling fragmented programs and inconsistent engagement,” says Tiago Araújo, CEO of HiJiffy. “By automating repetitive duties and centralising messaging, the Campaigns Supervisor boosts operational effectivity for resort groups whereas delivering a clean and personalised expertise for each visitor.”
Araújo provides: “One of many nice examples we’ve is Kabannas, the place they’re utilizing our Campaigns Supervisor to ship upselling alternatives from Oaky at particular instances of the visitor journey and have a 36% conversion fee.”
A New Normal in Personalised Communication
The Campaigns Supervisor provides superior focusing on capabilities, enabling resorts to phase their viewers utilizing standards like demographics, preferences, and interplay historical past. Moreover, its dynamic messaging options enable messages to incorporate customised particulars, such because the visitor’s title or room kind, making certain every interplay feels personalised.
The software improves WhatsApp communication all through the visitor journey, masking a wide range of sensible makes use of at key factors of interplay:
- Pre-Arrival – Updates on reserving confirmations, on-line check-in hyperlinks, or personalised provides like room upgrades or spa remedies.
- Arrival – Important particulars resembling Wi-Fi codes, check-in directions, and breakfast schedules.
- Throughout the Keep – Well timed updates on on-site occasions, loyalty programme provides, or promotional campaigns to spice up in-stay income.
- Submit-Keep – Suggestions requests, thank-you messages, and unique reductions for future bookings.
The inclusion of SMS as a fallback ensures these important messages attain friends even in areas with restricted web connectivity, or for many who choose text-based communication.
Actual-Time Insights Drive Efficiency
To assist resorts refine their methods, the Campaigns Supervisor consists of a strong analytics dashboard. Lodges can monitor engagement metrics resembling supply charges, open charges, and click-through charges to measure marketing campaign success. These insights enable hoteliers to adapt messaging methods, check variations, and optimise for higher ROI.
Confirmed Success
Throughout its testing part, the Campaigns Supervisor demonstrated spectacular outcomes, attaining a 99% message supply fee and an 84% open fee. Utilizing WhatsApp as a communication channel is essential for resorts trying to join with their friends, particularly when in comparison with the 36% common efficiency of hospitality electronic mail campaigns within the EMEA area, as reported by business benchmarks.
This mix of effectivity and effectiveness permits resorts to raise the visitor expertise whereas lowering stress on resort employees.
Out there at no additional price for HiJiffy shoppers on the Premium and Enterprise plans, the Campaigns Supervisor aligns with HiJiffy’s mission to simplify resort operations and enhance visitor satisfaction worldwide.
Discover out extra at HiJiffy.com
