What’s subsequent for tourism within the Caribbean? Whether or not it’s local weather adaptation, workforce improvement or diversification, the area’s most vital business continues to alter and evolve, with new challenges persevering with to emerge.
Tackling these challenges is on the core of this yr’s push for the Barbados-based Caribbean Tourism Group, which says it’s focusing this yr on Caribbean “resilience.”
The theme, “Crafting Tomorrow’s Tourism,” is about embracing strengths, addressing issues and creating what executives name a “future-ready” tourism sector.
“It’s a rallying name to strengthen partnerships, put money into our individuals, and prioritize sustainability whereas harnessing know-how and innovation to redefine how the Caribbean engages with world vacationers,” says Ian Gooding-Edghill, Barbados’ Minister of Tourism and the CTO’s Chairman.
“We should decide to constructing a tourism sector that not solely meets right now’s calls for but in addition anticipates tomorrow’s alternatives,” he says.
Resilience, in keeping with Gooding-Edghill is “on the core of the Caribbean’s id.”
The 2025 push will embrace occasions, workshops and different initiatives designed to embrace resilience and foster innovation across the area, in keeping with the CTO.
“This theme is an invite to have a good time our collective resilience and to take daring steps towards a future the place the Caribbean continues to shine as a middle of innovation, sustainability and unmatched hospitality. Collectively, we are going to craft a tourism business that embodies the true spirit of the Caribbean,” stated Gooding-Edghill.
