The rise of AI (synthetic intelligence) is evolving in lots of sectors, and tourism is not any exception to this technological revolution. Digital assistants have turn into commonplace, redefining the interactions between tourism professionals and vacationers. From digital influencers and chatbots on journey firms’ web sites to digital hostesses in airports and interactive digital guides, these revolutionary instruments improve the shopper expertise whereas selling numerous locations.
Digital assistants mark a brand new period within the tourism trade, the place innovation and personalization come collectively to offer vacationers with enriched and linked experiences. With their means to study and adapt frequently, digital assistants have gotten important allies in assembly vacationers’ growing calls for.
Qatar Airways’ digital assistant, Sama, is making her social media debut as an airline ambassador. Because the world’s first digital cabin crew member, she goals to encourage and interact a worldwide viewers by sharing journey ideas, private tales from her stopovers, and unique insights into cabin crew life on her Instagram account.
Launched in 2024, Sama represents Qatar Airways’ dedication to combining innovation with storytelling. This initiative seeks to create memorable moments and strengthen connections with an viewers linked to digital platforms.
Sama offers content material, from discovering new locations like Paris to sharing useful journey ideas whereas highlighting Qatar Airways’ intensive community, serving over 170 locations.
Journey big TUI has launched Lena, a digital influencer who promotes its supply and conjures up vacationers on social media, primarily in Belgium and the Netherlands.
Lena shares picture and video content material to encourage customers to discover new locations and get extra concerned in genuine experiences, transferring past the everyday clichés typically discovered on social networks. She was chosen by a panel of two,000 individuals from 5 proposed profiles by TUI. This digital influencer embodies the idea of digital journey whereas additionally addressing buyer inquiries associated to TUI’s companies.
Whereas Lena performs a major function in TUI’s digital communication technique, she doesn’t exchange the corporate’s bodily ambassadors. Piet Demeyere, the Head of Exterior Communications at TUI Belgium, emphasizes that this initiative goals to take care of a everlasting presence on social media, with all content material created and managed completely by Lena.
In October, the German Nationwide Vacationer Board (ONAT) launched Emma, its first digital influencer, to advertise Germany to worldwide vacationers. Developed with synthetic intelligence, Emma is on the market on-line 24/7 to work together with customers and supply inspiring details about numerous areas and experiences within the nation. This initiative is a part of ONAT’s enhanced digital technique, which seeks to enhance Germany’s enchantment as a vacationer vacation spot whereas providing revolutionary communication tailor-made to the wants of a linked viewers.
Petra Hedorfer, CEO of ONAT, emphasised that introducing Emma marks a major development within the group’s digital technique. She highlighted that leveraging new applied sciences, notably synthetic intelligence, expands communication channels whereas fostering a extra personalised reference to potential vacationers. Emma’s main goal is to immerse customers within the German tourism expertise, providing them concepts for stays and serving to them uncover each iconic landmarks and lesser-known locations.
Anne Kerdi’s mission is to advertise Brittany’s cultural and pure treasures on social media as a part of a regional digital technique. Apparently, her full identify’s first and final letters are rooted in AI.
Anne Kerdi’s function goes past merely sharing conventional content material. She adopts an immersive method, sharing fictional journey tales and anecdotes about each iconic and lesser-known locations within the area. Leveraging her digital platform, she creates revolutionary posts illustrated with nearly generated photographs and movies, offering a recent perspective on Brittany. As a digital influencer, she embodies a younger and enthusiastic persona aimed toward partaking a linked viewers, notably younger vacationers longing for native discoveries.
Via Anne Kerdi, Brittany emphasizes its sturdy id and heritage whereas adapting to up to date communication developments. This marks a major shift in the direction of an revolutionary and efficient digital technique for affect.
