Holy Week is lower than two weeks away, and the present forecast for occupancy charges may be very optimistic. That is the primary vital vacation wave of 2024, and it’s anticipated to be a 12 months during which tourism exercise will as soon as once more attain historic highs by way of the variety of international vacationers to Spain.
The consulting agency Braintrust has predicted that Spain will obtain 91 million worldwide vacationers, 7% greater than the 85.1 million registered in 2023. In line with their new Tourism Barometer report, international vacationers are anticipated to spend near 125 billion euros in Spain this 12 months, a 15% enhance from 2023, so long as the macroeconomic setting and geopolitical scenario stay secure.
The report predicts that international tourism spending will attain unprecedented ranges as a result of a better inflow of vacationers, though costs may additionally enhance as a result of inflation. The excessive demand permits Spanish firms to regulate their costs with a better margin share. Braintrust attributes the tourism trade’s anticipated development to the Spanish model’s power overseas and exterior components such because the scenario in Gaza and the continuing battle in Ukraine, which can result in elevated journeys from East to West Europe.
Nonetheless, companies threat dying of success in the event that they focus solely on coastal locations. This threat arises from the potential for costs skyrocketing or service high quality deteriorating, which is unacceptable.
Tourism consultants have identified that final 12 months, international tourism was concentrated in simply six autonomous communities, which accounted for over 90% of tourists’ whole expenditures. They imagine there’s a whole lot of work to be achieved to advertise the supply of inland Spain.
Catalonia has as soon as once more emerged because the main vacation spot for international vacationers amongst all of the autonomous communities in Spain. Following Catalonia on the listing are the Canary Islands, the Balearic Islands, Andalusia, the Group of Madrid, and the Valencian Group.
The report additionally highlights the issue of seasonality within the Spanish tourism trade, which has been decreased by 11%. Nonetheless, this subject stays a problem that must be addressed as quickly as attainable.
