Alternative Inns Worldwide, Inc., one of many world’s largest and most profitable lodging franchisors, celebrated one other yr of growth success throughout key manufacturers and a number of segments in 2024. Alternative achieved exceptional milestones over the course of the yr that underscore its place as a frontrunner within the hospitality trade and its robust potential for continued development in 2025 and past.
“Alternative Inns ran by the end line in 2024, and we’re decided to construct on that robust momentum within the coming yr,” stated Alternative Inns Worldwide President and CEO Patrick Pacious. “Our distinctive revenue-intense development technique and unyielding give attention to driving our homeowners’ income up and their prices down will proceed to energy the longer term for Alternative and our resort homeowners — and that future is brilliant.”
Main from the Entrance in Prolonged Keep
Within the fast-growing prolonged keep section, Alternative matched its earlier annual document with a complete of 61 resort openings, highlighted by the grand opening of its 500th prolonged keep property in October. That development included the opening of 25 WoodSpring Suites and 6 Everhome Suites motels — each data for the respective new-construction manufacturers — in addition to 16 MainStay Suites and 14 Suburban Studios properties. WoodSpring, which was named the #1 economic system prolonged keep model by the J.D. Energy North America Resort Visitor Satisfaction Index Research for a second yr in a row, accounted for 70% of all new motels below development and 65% of all 2024 floor breaks within the section, as of November.
The One to Watch in Upscale
Within the upscale section, the place Alternative has grow to be the trade’s one to observe, the corporate opened 27 new motels, together with 18 Ascend Resort Assortment properties, an 80% year-over-year enhance for the model, in addition to seven Cambria Inns and a pair of latest Radisson properties. The brand new upscale motels embody The Quincy, Ascend Resort Assortment, in Washington, D.C., the Cambria Resort Niagara Falls in New York, and the Radisson Fairview Heights – St. Louis in Illinois. In its first full yr since Alternative’s integration of the Radisson Americas manufacturers in 2023, the upscale Radisson model noticed an almost 7.5% year-over-year enhance in RevPAR, paving the best way for continued development.
Persevering with the Momentum in Midscale and Extra
In midscale, the place Alternative has lengthy been a frontrunner, the corporate opened 41 High quality Inn motels in a yr the place the model celebrated its 85-year anniversary. Alternative additionally drove robust growth development throughout its higher midscale portfolio, with 26 openings for its flagship Consolation model and 6 for Nation Inn & Suites by Radisson. Alternative continued to spice up the worth proposition supplied by Nation Inn & Suites in 2024, driving a 19-point enhance in RevPAR Index, a 20% enhance in direct on-line contribution and a ten% enhance in income from the International Gross sales group, year-over-year.
Further highlights from 2024 and early 2025 embody:
- Relaunching Radisson People as an higher upscale comfortable model to enrich the Ascend Resort Assortment and relaunching Radisson Blu and Radisson with new guestroom design packages. Earlier this month, the corporate unveiled new logos for all three manufacturers.
- Introducing a proprietary “Foyer in a Field” modular design package deal that permits hoteliers to remodel public areas reminiscent of foyer eating areas into multi-functional, revenue-generating areas in as little as 120 days for its Suburban Studios and MainStay Suites prolonged keep conversion manufacturers. The modern answer follows on the success of Alternative’s unique “Kitchen in a Field” package deal.
- Opening 20 properties and awarding 37 franchise agreements — each all-time highs — below its Supporting Possession Entry and Illustration (SOAR) program, which goals to draw, mentor and help entrepreneurs from traditionally underrepresented teams on their path to resort possession.
Capitalizing on Conversions
Alternative is poised for continued development in 2025 because it capitalizes on its world-class conversion functionality, which allows the corporate to rapidly transfer properties by its growth pipeline, offering great worth to new or current homeowners in any market situations.
“Trade projections present that resort demand development will proceed to outpace provide development this yr and in 2026,” defined Dominic Dragisich, Govt Vice President for Operations and Chief International Model Officer at Alternative Inns Worldwide. “That’s the kind of surroundings during which our unequalled resort conversion functionality actually shines. Our means to effectively convert current motels into Alternative-branded properties is a core competency that can proceed to assist gas the expansion of our world portfolio in 2025 and past.”
