Smartify provides £1.5M to spice up customer engagement at museums and galleries

Smartify, a customer engagement platform for sights, has raised £1.5 million.

The funding within the firm was led by Metavallan VC with Pembroke VCT additionally taking part.

Based in 2015, Smartify desires to develop its worldwide presence and use its SaaS platform and app to “revolutionize how museums and customer sights join with their viewers,” a press release stated.

The corporate provides museums, galleries and different sights apps tailor-made and branded to their venue and helps to drive engagement by augmented and digital actuality and synthetic intelligence. It additionally helps companions discover new income streams by integrating e-commerce capabilities and providing premium merchandise alongside common tickets.

Smartify presently companions with greater than 700 organizations together with the Acropolis Museum in Athens, Greece and the Tower of London. It stated its app utilization elevated 68% prior to now 12 months with some two million energetic customers tuning into greater than 14 million audio excursions and exploring 1.7 million objects.

“This funding follows a very exceptional 12 months for Smartify, and is a major vote of confidence in our work to make arts and tradition extra accessible and extra pleasant. We’re delighted to have the assist of Metavallon VC, Pembroke VCT and Mountside Ventures, as we develop our attain and rework the customer expertise at much more venues worldwide,” stated Thanos Kokkiniotis, CEO of Smartify.

“With this funding, we proceed to assist Greeks based mostly wherever on this planet who take part in bold groups bringing vital technological improvements throughout numerous sectors. Smartify already boasts a formidable clientele that features a number of the world’s main museums. We’re assured they may proceed their worldwide enlargement, however along with this, our imaginative and prescient is to see Smartify turn into the app of selection for vacationers to go looking, choose, and eat cultural content material. We strongly imagine the group has each the aptitude and the plan to realize this bold aim,” stated George Karantonis, accomplice at Metavallon VC.

Andrew Wolfson, CEO of Pembroke Funding Managers LLP, stated: “Smartify brings imaginative and considerate innovation to galleries, museums and exhibitions which might be steeped in historical past – the platform is solely a implausible enhancement of a cultural expertise.”