Bob W expands London presence with sixth aparthotel close to St Paul’s Cathedral

Helsinki, 20 March 2024 – Bob W, the tech-powered hospitality operator, has at present introduced the launch of its sixth London opening of a brand new aparthotel close to St Paul’s Cathedral. The brand new Bob W location is now taking bookings with company capable of keep from early Spring.

Spanning throughout a mid-Twentieth century constructing on Watling Avenue and a Neo-Georgian constructing on Groveland Court docket, Bob W St Paul’s skillfully blends trendy comfort with historic allure. The strategic enlargement reinforces Bob W’s dedication to ship high-quality hospitality, real native experiences and sustainable practices.

Bob W St Paul’s provides to the corporate’s rising portfolio of top-tier properties in a few of the English capital’s most sought-after neighbourhoods, together with Tower Hill, the Tower of London, Business Avenue, Knightsbridge and Hyde Park.

Persevering with to redefine the fashionable journey expertise by providing tech-enhanced, self-contained residences for brief and prolonged stays, Bob W delivers a seamless integration of hotel-quality service and the comforts of a house. The launch of this new property, fuelled by a latest €40M funding spherical marks one other milestone within the firm’s enlargement.

Niko Karstikko, Co-founder & CEO of Bob W, mentioned: “The launch of this property not solely solidifies our place as leaders within the tech-driven, immersive hospitality sector but in addition underscores our dedication to strategic city enlargement. Our emphasis on incorporating customized expertise, native design, and eco-friendly practices into every property displays our mission to revolutionise hospitality for at present’s travellers.”

That includes an assortment of studio, one-bedroom, and two-bedroom residences, all outfitted with customized expertise and facilities, Bob W St Paul’s provides company a hotel-quality expertise that maintains the authenticity and luxury of a real dwelling. Enhanced by the Bob W digital entrance desk and app, the property allows straightforward self-service check-in and check-out, supported by 24/7 distant customer support.

Bob W provides unparalleled flexibility; early check-ins or late check-outs are easily accommodated, and immediately assured based mostly on real-time availability. This customisation extends to each facet of the visitor expertise, guaranteeing a really personalised keep. Furthermore, Bob W’s modern ‘market’ function connects company to native cafes, gyms and amenities.

The design idea for the brand new Bob W property in London is impressed by ‘the nomad,’ capturing the essence of the town’s wealthy historic tapestry and its modern standing as a vibrant world hub. This melding of London’s architectural grandeur with the full of life tempo of a complicated way of life and numerous cultural panorama serves as the muse for the property’s design ethos. Timeless but deeply ingrained with cultural significance, the design attracts on the medieval metropolis’s allure—its winding cobblestone streets, timber-framed dwellings, and historic stone buildings transport guests to a time of bustling markets and medieval enchantment.

Strategically positioned close to St Paul’s Cathedral, Tate Trendy, and Shakespeare’s Globe Theatre, and boasting wonderful transport hyperlinks, the property provides company unmatched entry to discover the town. By means of considerate renovations and technological improvements, Bob W St Paul’s not solely provides trendy and classy lodging however fosters a deeper connection between company and the local people.

Karstikko added: “Our progress, backed by our traders and the belief of our company, fuels our ambition to develop into Europe’s most beloved hospitality model. By providing a wiser, sustainable various to conventional lodging, we’re not simply increasing our portfolio, we’re additionally contributing to the evolution of the hospitality trade.”

Bob W stands on the forefront of tech-enabled journey and sustainable hospitality practices, providing a sustainable and genuine native expertise that units the corporate aside as an trade pioneer.