Spa goers can discover the very best worth for cash by having fun with a therapy or spa break on Thursdays, saving round 13% on peak weekend days, finds analysis performed by hospitality expertise firm, Journey. Saturdays stay the busiest and most costly day for spa visits.
The report additionally revealed customers are reserving nearer to their spa breaks than the earlier 12 months, suggesting that whereas persons are watching their spending, once they have funds out there they continue to be desirous to prioritise well being and wellbeing.
Journey studied information from over 73,000 bookings at nearly 120 luxurious spa inns within the UK and Eire to establish traits that may assist spas optimise their enterprise and customers bag a cut price.
Income from wellness is tipped to develop by 52% from 2024 to 2027 (in response to the International Wellness Summit 2024) and with 26 million wellness journeys within the UK every year, and every particular person spending round £462 (in response to the International Wellness Institute, 2022), wellness is more and more vital to right now’s city inhabitants.
For customers searching for a cut price spa day, Thursdays and Tuesdays characterize the very best worth for cash, with Tuesdays and Sundays the quietest days for bookings. Saturdays and Sundays are the most costly, whereas Saturdays and Thursdays are the busiest days for these having fun with a calming spa day.
For particular person spa therapies, Wednesdays and Thursdays supply the very best worth, with Tuesdays and Wednesdays receiving the fewest bookings. Saturdays have been each the most costly and busiest day for spa therapies, adopted by Fridays (for variety of bookings) and Sundays (for price).
Laura Meeson, Director of Spa at Journey, stated: “The analysis signifies customers who need the very best worth ought to think about reserving their Spa Days on a Thursday or Tuesday, as as of late characterize a saving of round 13% over peak weekend costs. Price range acutely aware spa goers ought to keep away from Saturdays – it’s the busiest and most costly day for each spa days and particular person therapies.
“We’ve additionally seen a shift in how quickly persons are reserving spa breaks – down from 31 days in 2022 to 26 days in 2023 – as customers are seemingly protecting a better watch on their private spending. If the date of your go to is essential, we suggest company guide a minimal of 5 weeks upfront to safe their most well-liked date.”
The digitalisation of spa reserving processes is a response to altering shopper behaviours, pushed by right now’s digital-first society and a extra cautious strategy to way of life spending amidst the cost-of-living disaster.
Meeson stated: “To achieve success in right now’s world, wellness companies want to attach with their clients, offering simple pathways for them to search out and guide their most well-liked expertise. Digital bookings are very important; spas want to supply true on-line reserving the place customers can guide what they need when they need it, with out having to name or electronic mail. With out that facility, spas are shedding enterprise to different wellness companies, in addition to different actions and providers.”
As rising numbers of spa companies perceive the significance of providing digital bookings, Journey recorded a 40% enhance YOY within the variety of spa day and spa break reservations made through its reserving options throughout peak summer season season (Might to July 2022 vs Might to July 2023).
The total vary of spa pattern information has been printed in Journey’s new spa white paper – ‘Tomorrow’s Spa Right this moment’ – out there for obtain at journey.journey
