Extra government modifications at Expedia Group as Gieselman departs

One month after saying
a restructuring of its B2B operations, Expedia Group is making modifications to
its shopper capabilities.

Efficient June 1, Expedia Manufacturers president Jon Gieselman is
leaving the corporate. Gieselman spent three years main the corporate’s shopper
enterprise and advertising and marketing division.

Upon his departure, Expedia Group is creating two new C-suite
positions and making inside promotions to fill them: Jochen Koedijk will lead
advertising and marketing as chief advertising and marketing officer and Brad Bentley will oversee the buyer
enterprise as chief operations officer. Each will report on to Ariane
Gorin, who turns into CEO in Could when present CEO Peter Kern steps down.

“In our
journey of transformation, Jon has led a dramatic unification of our
go-to-market technique for our manufacturers, improvement of our best-in-class loyalty
program, and has constructed industry-leading artistic capabilities,” stated Peter
Kern, CEO of Expedia Group. “Jon is a visionary chief in shopper advertising and marketing
and is leaving our shopper manufacturers in a nice place for the longer term.”

Koedijk has been with Expedia Group for 3
years, main the group’s advertising and marketing investments and implementing a
data-driven method to advertising and marketing throughout the corporate’s shopper manufacturers. Bentley
joined Expedia Group about 18 months in the past and has led efforts to streamline the
firm’s B2C enterprise.

“With Brad and Jochen, we
have two glorious inside leaders to drive the way forward for our shopper
enterprise,” Gorin stated.

“They may construct on our
sturdy advertising and marketing and tech foundations and can sharpen our give attention to delivering
development. I additionally wish to prolong a heartfelt thanks to Jon for being an
unimaginable colleague and for his excellent contributions and management in
setting us up for this thrilling future.” 

Gieselman joined Expedia Group first as a board member in late 2019 and
then becme president of Expedia Manufacturers in 2021. In a press release, the corporate
calls him a “vital architect” of its cross-brand loyalty program, One Key.

In late February, Expedia Group introduced the creation of two new
divisions to be led by firm veterans: Alfonso Paredes as president of
Personal Label Options and Greg Schulze as president of Journey Companions and
Media.