Final week, the Brazilian federal authorities launched the primary public discover of the Worldwide Tourism Acceleration Program (PATI). This system goals to increase the variety of seats and worldwide flights to Brazil via a public-private partnership with airways and airports.
Embratur runs this system, which is funded by the Nationwide Civil Aviation Fund (FNAC). The FNAC is a partnership between the Ministry of Ports and Airports and the Ministry of Tourism.
This system is at the moment in its testing and adjustment part. The funding forecast is at the very least R$7 million (about US$1.4 million), half of which will likely be funded with public sources.
New Locations
The general public discover invitations airways and airports to launch new worldwide flights to Brazil in partnership with corporations. events can current proposals for funding in promotion, similar to promoting campaigns within the flight’s nation of origin. Promotional journeys with journalists, digital influencers, and international tour operators are additionally doable.
Embratur, the Brazilian Tourism Board, will fund some actions to advertise the brand new air routes. The company will present R$ 40 (about US$8) for every seat on a brand new flight that lands in Brazil between October 27, 2024, and March 29, 2025.
The general public discover will present scores for proposals exhibiting larger non-public funding than public funding. Proposals with counterparts decrease than the quantity invested by Embratur will obtain a penalty. The achievement of worldwide tourism progress targets in Brazil is intently related to air connectivity, which is a market issue.
Induction of New Worldwide Flights
To obtain the sources, the corporate should guarantee a rise within the air community in comparison with the 2023–2024 season. Moreover, the sources will likely be tethered to new seats.
The PATI’s discover additionally outlines particular standards that empower flights taking off from nations thought-about “strategic markets,” both as a result of they already ship many vacationers to Brazil or are main worldwide emitters. That is despite the fact that these nations don’t at the moment have nice relevance for Brazil’s tourism.
For instance, Germany and China are the second and third largest world vacationer supply markets, respectively, however they solely occupy the eighth and twentieth positions amongst those that most go to Brazil. In 2023, greater than 60% of German vacationers who visited Brazil got here on flights with connections to different European nations, highlighting the low connectivity with this nation. Flights from China to Brazil will resume solely in Might this yr.
PATI is contemplating proposals to create new flight routes to advertise higher connectivity between completely different nations and locations in Brazil. Even airports that do not at the moment supply direct flights to Brazil or nations that do not have direct flights to Brazilian airports are welcome to take part.
To achieve success, the proposals ought to embrace flights with a better weekly frequency and handy arrival and departure occasions, ideally between 9 a.m. and 6 p.m. It will make Brazil extra engaging to worldwide vacationers.
Moreover, proposals to make use of trendy plane with decrease carbon emissions will likely be given precedence. Corporations dedicated to the UN 2030 Agenda in attaining the Sustainable Growth Objectives (SDGs), with insurance policies on sustainability and the atmosphere, combating human trafficking, supporting ladies’s rights, social inclusion, and variety, will even obtain higher rankings.
