Rumours proceed to swirl round a brand new TikTok Images app, now regarded as named “TikTok Notes.” Might this be a game-changer for hoteliers to breathe new life into their social media methods and visitor engagement?
Yesterday, social media person @cmcalgary posted a screenshot from TikTok exhibiting particulars of a long-rumoured new TikTok Images App, known as ‘TikTok Notes’. They acquired the pop-up whereas importing a static picture to the platform.
Described as ‘coming quickly’, the pop-up continues to present extra particulars about how the platform plans to deal with picture posts transferring ahead:
“TikTok Notes, a brand new app for picture posts, is coming quickly. Your present and future public TikTok picture posts might be proven on TikTok Notes.”
So how might your lodge flourish on a TikTok Images app? And the way do you have to change your strategy to posting, in comparison with different image-based platforms like Instagram?
Right here’s our 6 high ideas for hoteliers to get essentially the most out of a TikTok Images app:
Give attention to Authenticity over Perfection
Not like the curated perfection usually seen on Instagram, the normal TikTok format thrives on authenticity and user-generated content material. Embrace this! Ditch the staged photoshoots and showcase actual moments occurring at your lodge. Seize friends stress-free by the pool (with their permission after all!), having fun with native delicacies, or collaborating in enjoyable actions. This uncooked, unscripted strategy resonates extra with youthful generations, who crave real experiences.
Embrace Fast & Partaking Storytelling
TikTok has at all times been about brief, punchy movies. The brand new images app, impressed by this format, will most-likely allow you to inform fast tales via a collection of eye-catching images. Use this to showcase the highlights of your lodge – the beautiful rooftop view transitioning right into a scrumptious poolside cocktail, the transformation of your ballroom from a gathering house to a glamorous marriage ceremony venue. Maintain it dynamic and enjoyable!
Leverage Consumer-Generated Content material (UGC)
As with different platforms, encourage friends to make use of the brand new TikTok Images app and share their experiences at your lodge. Associate with journey influencers or native content material creators for branded campaigns, however don’t cease there. Run contests or challenges, incentivising friends to seize their keep utilizing the app’s distinctive options. Consumer-generated content material builds belief and authenticity, and the app’s interactive options will additional enhance engagement. For instance, invite friends to take part in a “Finest Room Service Unfold” problem, showcasing the variability and deliciousness of your choices. Scrumptious.
Get Artistic with TikTok Images New Options
The app’s conventional core options – interactive filters, catchy music overlays, and playful transitions – are what set it aside from Instagram. Assuming the brand new TikTok Images app has this too, experiment to create visually beautiful and fascinating content material. Think about a filter that highlights the colourful colors of your resort, or a transition that reveals the transformation of your spa from day to nighttime. Let your creativity movement and discover methods to make use of the app’s distinctive options to inform your lodge’s story.
Embrace the Energy of Group
Whereas Instagram excels at showcasing aesthetics, the brand new TikTok images app might assist foster a way of neighborhood. Use the app to host Q&A periods together with your workers, reply visitor inquiries about native sights, and even run interactive polls to gauge preferences on upcoming facilities or occasions. This two-way interplay builds a stronger reference to potential and present friends, fostering loyalty and advocacy.
TikTok Images vs. Instagram
Consider Instagram because the polished journal of the lodge world, showcasing beautiful visuals and aspirational experiences. The brand new TikTok images app, nevertheless, might be thought-about extra like a dynamic journey vlog. It’s about capturing the vitality, the vibe, and the real-life experiences that make your lodge particular.
To Conclude
TikTok Images might present a contemporary platform to boost your lodge social media technique and showcase your property in a manner that resonates with youthful generations. By embracing authenticity, storytelling, user-generated content material, and the app’s distinctive options, hoteliers might create a dynamic and fascinating on-line presence that drives bookings and builds a loyal following.
So, whereas it might really feel such as you’re breaking the foundations, ditch the picture-perfect poses and prepare to “TikTok-ify” your lodge’s story!
