Sojern, the main journey advertising and marketing platform, is worked up to announce the newest members of its esteemed 2024 Locations Advisory Board. This board, composed of influential leaders in North America, has expanded with distinctive new members and convened in New York Metropolis yesterday.
Marking the first-ever 2024 assembly in NYC, Janette Roush, EVP of Advertising and marketing & Digital at New York Metropolis Tourism + Conventions, shared, “We’re happy to host and collect influential leaders for insightful dialogues, precious exchanges, and progressive progress to fulfill the evolving calls for of locations. For a number of years, we now have collaborated with Sojern as our digital advertising and marketing companion for each worldwide and home methods. With the developments in AI shaping the journey panorama, we consider it’s a first-rate alternative to convene with fellow thought leaders. Collectively, we are able to delve into market evaluation and mutually improve our information.”
As Sojern continues to put money into vacation spot options, these consultants will collaborate and be taught from one another to handle distinctive wants and pave the best way for the longer term. The 2024 board of advisors is comprised of forward-thinking vacation spot leaders with many years of tourism expertise and a wealth of information. The advisors embrace:
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Brett Laiken, Sr. Vice President, Go to Florida
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Cory Jobe, President & CEO, Nice Rivers & Routes Tourism Bureau
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Erika DiProfio, Affiliate VP of World Model Promoting, Go to California
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Janette Roush, EVP of Advertising and marketing & Digital, New York Metropolis Tourism + Conventions
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Jennifer Walker, SVP & CMO, Go to Dallas
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Leah Chandler, CMO, Uncover Puerto Rico
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Nicole Stacey, Vice President, Vacation spot Improvement, Go to Pensacola
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Robin McClain, CMO, Vacation spot DC
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Stephen Hoshaw, Sr. Director of Tourism Advertising and marketing, Eugene Cascades & Coast
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Stuart Butler, CMO, Go to Myrtle Seaside
Sojern has been a dependable companion for vacation spot advertising and marketing organizations (DMOs), offering cutting-edge options to spice up visitation and spotlight the financial advantages of digital advertising and marketing applications. Leveraging journey information from an enormous community of worldwide companions, together with flight and lodge bookings, Sojern empowers vacation spot prospects with unparalleled traveler insights, multichannel scalability, and customised co-op methods. Sojern additionally reaches various audiences with a concentrate on variety, fairness, and inclusion, sustainability, and conferences and occasion planners.
“It’s such an honor and privilege to spend time with a number of the most ahead considering DMO entrepreneurs on the planet. Their collective voice helps to drive our selections on methods to productize our enterprise. This affect extends from the insights we provide to growing distinct market segments (DEI, Conferences & Conventions, Sustainability), to exploring rising platforms like social media, CTV, and SEM,” stated Richard Black, World Vice President of Locations at Sojern. “It’s as much as us to construct alternatives that make each greenback depend which in the end shapes the tales our shoppers are telling about us.”
