Since Hong Kong totally reopened to vacationers in February final 12 months, after three years of strict pandemic guidelines, mainland Chinese language guests have primarily returned to town. In line with Hong Kong Tourism Board knowledge, the variety of mainland vacationers within the final quarter of 2023 had recovered to round 80% of the common within the 5 years between 2015 and 2019.
Nevertheless, long-haul vacationers have seen a slower restoration, with nearly 60% of the common variety of guests from 2015 to 2019. Guests from South and Southeast Asia recorded the quickest development, whereas numbers from Europe and the USA lagged behind.
In the course of the fourth quarter of 2023, Hong Kong noticed a major lower in long-haul vacationers visiting from the UK and the US. In comparison with the identical interval in 2018, town welcomed solely 72,035 UK vacationers and 216,965 US guests as an alternative of 158,702 and 377,613, respectively. Specialists have attributed this lower to long-haul vacationers not returning to Hong Kong as rapidly as earlier than, primarily because of the airways not having restored the variety of flights to town to pre-pandemic ranges.
In the course of the COVID-19 pandemic, Cathay Pacific confronted considerations about overheads. To handle the state of affairs, the administration determined to let go of half of the pilots. Consequently, the Hong Kong-based service’s workforce decreased because the strict COVID-19 guidelines grounded planes and halted flight routes. In 2019, Cathay Pacific employed practically 4,000 pilots, however now it has round 2,500 pilots, in response to the Hong Kong Aircrew Officers Affiliation.
Earlier than the pandemic, Cathay Pacific flew to 119 locations, as acknowledged in its 2019 annual report. Nevertheless, as of the tip of 2023, the airline had solely round 80 locations on its route map. The lower in flight availability led to greater airfares to Hong Kong. As an example, a UK household of 4 must pay HK$50,000 to HK$60,000 (US$6,380–7,656) for a round-trip to Hong Kong.
Nevertheless, it’s important to notice that the blame can solely partially be positioned on Cathay Pacific alone, as long-haul flights to Hong Kong throughout airways have usually not totally recovered. Hong Kong’s tourism trade should have extra flights and costly airfares.
The discount within the variety of flights arriving in Hong Kong has negatively impacted town’s standing as an aviation hub. In 2019, Hong Kong Worldwide Airport was ranked tenth on the listing of the world’s airport mega hubs primarily based on the locations served by the airport and scheduled seat capability. Nevertheless, final 12 months, the airport’s rating dropped to thirty seventh place. Different Asian cities, reminiscent of Kuala Lumpur, Bangkok, and Jakarta, have surpassed Hong Kong within the rating.
Specialists recommend that the protests in 2019 and the COVID-19 pandemic have made airways hesitant to venture Hong Kong as a viable journey vacation spot. Enterprise vacationers are a major buyer base for flights to Hong Kong, however with fewer main conventions and occasions, town has seen a decline in curiosity.
Hong Kong authorities have set the objective of regaining the belief of vacationers. The federal government introduced that it had allotted HK$1.1 billion to advertise “mega-events,” arrange month-to-month pyrotechnics and drone exhibits, and collaborate with influencers to advertise Hong Kong.
The federal government’s publicity efforts goal to current Hong Kong as a vigorous and enticing vacation spot for journey and enterprise.
Nevertheless, vacationers who go to Hong Kong in the present day discover it a metropolis that has undergone important modifications. Following large-scale protests in 2019, Beijing imposed a nationwide safety regulation on Hong Kong in 2020, which has led to the disbandment of civil society teams and the imprisonment of many activists.
Town of Hong Kong has just lately enforced a colonial-era sedition regulation, resulting in the arrest of a number of individuals, together with extraordinary residents, over allegations of endangering nationwide safety. The US, Canadian, and Australian governments, amongst different Western nations, have issued journey warnings for Hong Kong, citing “broad” and “arbitrary” native legal guidelines.
In March, after the passage of extra safety laws, the Australian authorities up to date its advisory to focus on the brand new nationwide safety offenses. The advisory warns that people could possibly be detained with out cost for as much as 16 days and denied entry to authorized help for as much as 48 hours.
