- PIF subsidiary Boutique Group will spotlight portfolio of historic and cultural palaces in Saudi Arabia being developed into ultra-luxury accommodations, together with German architect Frei Otto’s Tuwaiq Palace
- The group will share its distinctive strategy to hospitality, centred on genuine and distinctive experiences for contemporary luxurious travellers from everywhere in the world
- ITB Berlin, the world’s main journey commerce present, expects over 90,000 attendees and greater than 5,500 exhibitors representing 180 nations and areas
Riyadh, Saudi Arabia – Boutique Group, the pioneering ultra-luxury hospitality group within the Kingdom of Saudi Arabia, is happy to announce its participation at ITB Berlin, the world’s main journey commerce present. This prestigious occasion, scheduled for March 5-7, serves as the proper platform for Boutique Group to showcase its dedication to preserving Saudi Arabia’s wealthy heritage whereas redefining the luxurious hospitality expertise.
Boutique Group is attending ITB Berlin as a part of the Saudi Tourism Authority’s delegation, which was named ‘greatest exhibitor’ within the Better of the Finest class amongst 5,500 exhibitors from 161 nations on the 2023 version.
This 12 months, the group will probably be connecting with greater than 90,000 guests representing 180 nations and areas to showcase its portfolio of historic and cultural palaces, being reworked into ultra-luxury accommodations. Every palace tells a singular story, from the long-lasting Purple Palace, the primary concrete constructing within the area that after housed King Saud bin Abdulaziz AlSaud, to the Aga Khan Award-winning Tuwaiq Palace designed by esteemed German architect Frei Otto, and Buro Happold and Omrania. Moreover, company will be taught in regards to the famend Al Hamra Palace in Jeddah, constructed as a royal palace for King Faisal bin Abdulaziz initially, it later served as a visitor palace.
Marco Franck, Chief Hospitality Officer will probably be representing Boutique Group on the occasion. Boutique Group is happy to take part in ITB Berlin, showcasing the unparalleled hospitality experiences we’re creating within the kingdom. Our presence at this occasion alongside the Saudi Tourism Authority underscores our dedication to selling Saudi Arabia’s wealthy cultural heritage.
We invite attendees to hitch us at ITB Berlin to find the distinctive mix of custom and modernity that defines Boutique Group’s luxurious hospitality providing. As Saudi Arabia opens its doorways to the world, we’re proud to be on the forefront, showcasing the most effective the dominion has to supply. From a private standpoint, this represents a possibility to construct upon the outstanding experiences which have linked me to Saudi Arabia’s outstanding transformation right into a premier luxurious tourism vacation spot,
stated Franck
Owned by Saudi Arabia’s Public Funding Fund, Boutique Group helps the Ministry of Tourism and the Ministry of Tradition goal to develop and promote the business, estimated to develop to $6 trillion of funding alternatives by 2030.
Guests to Boutique Group’s sales space at ITB Berlin can count on to be taught in regards to the group’s dedication to accountable and sustainable luxurious tourism, expertise improvement and the Kingdom’s formidable plans for financial diversification.
With a concentrate on luxurious, authenticity and personalised service, Boutique Group goals to captivate the worldwide journey group and invite discerning travellers to expertise the sweetness and hospitality of Saudi Arabia.
Boutique Group seems to be ahead to welcoming guests and business companions at ITB Berlin, the place they’ll discover the beautiful allure of Saudi Arabia’s cultural heritage by means of the lens of luxurious hospitality.
For extra details about Boutique Group, go to boutiquegroup.com.
About Boutique Group
Boutique Group is a hospitality firm wholly owned by Saudi Arabia’s Public Funding Fund (PIF). The group goals to develop, handle and function historic and cultural palaces within the Kingdom and remodel them into ultra- luxurious boutique accommodations to revive the colourful nationwide heritage with the genuine tradition of the Kingdom, and supply an distinctive and distinctive hospitality expertise. As well as, the group interprets the dedication of the PIF to creating promising sectors within the Kingdom and contributing to the diversification of the Saudi financial system.
Web site: https://boutiquegroup.com
Social media: @BoutiqueGroupSA
