At this time, Jumeirah unveils its new model id marking a key milestone in its progress technique to double the scale of the portfolio by 2030. The brand new visible id is the primary stage in a journey of name evolution designed to encourage a brand new perspective of luxurious for discerning travellers. Constructing on its origins and status for beneficiant hospitality, the transfer will see Jumeirah reaffirm its place as an trade pioneer, with curated experiences that form perceptions and developments.
As a part of its accelerated progress technique, Jumeirah has just lately introduced new properties together with Jumeirah Pink Sea in Saudi Arabia, Jumeirah Marsa Al Arab within the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland. Jumeirah’s renewed imaginative and prescient and funding technique can even see a give attention to boutique fashion properties that includes as much as 150 keys, prioritising suite class rooms and villas and residences. The posh hospitality model is actively focusing on proprietor and operator alternatives in gateway cities and resort locations in Europe, The Americas, Africa, and Asia.
Thomas Meier, Chief Working Officer and Interim Chief Govt Officer at Jumeirah mentioned: “Twenty-five years in the past, we opened the long-lasting Jumeirah Burj Al Arab with ambitions to redefine luxurious hospitality and over time we’ve got constructed an distinctive portfolio of properties throughout three continents. At this time we glance to the way forward for our model and enterprise with the identical pioneering spirit and a sturdy technique that can allow the subsequent stage of sustainable progress for Jumeirah. Refining our visible id and enhancing our visitor expertise is step one on a journey of regional and worldwide enlargement, that can captivate essentially the most discerning of traveller. We’ve sturdy foundations to construct from and an exceptionally proficient workforce that I’m assured will see Jumeirah reaffirm its status as a frontrunner in luxurious hospitality.”
To have a good time this pivotal second, Jumeirah Burj Al Arab is the putting backdrop for the disclosing of the model’s new visible id. The billowing sail of the architectural masterpiece lights up this week with a mesmerizing projection that tells Jumeirah’s origin story whereas looking forward to its subsequent chapter. The illumination concludes with a reveal of the re-designed Jumeirah signature and reimagined image – which blends conventional calligraphy impressed by the model’s heritage with a recent aesthetic to symbolise its future ambitions – displayed on the worldwide icon of luxurious hospitality for all to see.
Micheal Grieve, Chief Model Officer for Jumeirah mentioned: “Jumeirah’s model story is born from a wealthy heritage of hospitality, originating from a time when travellers to the area have been provided shelter and the chance to share concepts, data, and knowledge. That spirit of heat and beneficiant hospitality and powerful sense of neighborhood shapes what the Jumeirah model is as we speak. As we enter our subsequent chapter, we wish to proceed sharing that legacy whereas enriching the expertise to convey pleasure to our company from all over the world. By inspiring dialog and connection, we goal to construct our status as a globally revered and influential hospitality model.”
