Along with its growth mannequin based mostly on direct leasing or administration contract, Adagio is strengthening its development by means of the franchise phase with the openings of the Adagio Entry Rouen Heart Cathédrale, the Adagio Entry Porte de Camargue, and the Adagio Entry Brussels Airport. The Adagio franchise community has quadrupled in 6 years, going from 5 franchised aparthotels in 2018 to twenty-eight as we speak, i.e., almost 20% of the websites operated beneath the Adagio model. A fourth opening will happen this yr, this time in Grasp Franchise, with the Adagio Authentic Abidjan Marcory, the group’s first web site to open its doorways in sub-Saharan Africa.
The event of the franchise is proof that the aparthotel idea defended by Adagio has discovered its place within the hospitality providing. Certainly, the Adagio model and the instruments that permit franchisees to be its ambassadors are attracting an increasing number of companions within the sector wishing to broaden their lodge portfolio and their actions in an agile method. Leading to Adagio receiving many expressions of curiosity from potential companions over the past Worldwide Hospitality Funding Discussion board (IHIF) which was held in Berlin from 15th – 17th April, and in the course of the congress of the Accor Franchise Affiliation (AFA), which occurred final March in Antibes.
The event of franchising constitutes one of many axes of the Subsequent Adagio strategic plan: within the coming years, 2/3 of openings, each in France and overseas, will likely be carried out utilizing this mannequin, with the target to succeed in a proportion of franchises of 35% earlier than 2030.
For this, Adagio will be capable to depend on the Accor group, a 50% shareholder, which advantages from a Grasp Franchise partnership strengthening the expansion of the Adagio community past its geographical zones, notably in additional distant places: sub-Saharan Africa, the Center East or Asia. This mode of operation will particularly make it attainable to create a “combo” provide bringing collectively two manufacturers (Adagio and one other model from the Accor group) throughout the identical partitions, permitting the supervisor to mutualize areas devoted to prospects or to technical services, and to optimise prices.
The technique of utilizing franchising as a development driver consolidates Adagio’s financial mannequin; and the stability between the varied modes of operation ensures on the identical time rigorous administration of the model, the event of progressive ideas just like the coliving provide examined in Adagio Authentic Paris Bercy and shortly deployed in Adagio Authentic London Whitechapel (each straight operated by Adagio), the everlasting transmission of data and likewise quicker growth of the variety of websites beneath the Adagio model, due to the assistance of companions.
Adagio is experiencing speedy growth. Franchise growth, which meets the expectations of many actual property homeowners, is among the drivers of this development. By creating franchising, Adagio is strengthening its place because the European chief in aparthotels. Xavier Desaulles, CEO of Adagio
I am very excited to be working with Adagio on our mixed-use lodge and residence undertaking. It is a model with a robust popularity within the fast-growing aparthotels sector, and one which is aware of find out how to add worth due to its strengths and attraction. Matthieu Blanc, President of the ARRELIA Group, Adagio’s companion on the Adagio Authentic Montpellier Centre Comédie web site
Focus Adagio Entry Rouen Heart Cathedral
The Adagio Entry Rouen Heart Cathédrale (75 flats) is situated in an distinctive location, within the coronary heart of the historic metropolis centre, on the location of the previous Palais des Consuls. Positioned throughout the partitions of the historic constructing rebuilt in 1956, it advantages from a very reinvented inside structure.
Full lodge companies are supplied: parking, reception, catering, swimming pool, all in a world of ingenious and provoking design.
Focus Adagio Entry Porte de Camargue
3 minutes from Saint-Martin-de-Crau practice station, the Adagio Entry Porte de Camargue (51 flats) is ideally situated within the instant neighborhood of the Alpilles Pure Park and the Camargue Regional Pure Park.
This aparthotel is developed as a “combo” with an Ibis Finances opened in 2015, with which it shares a part of its infrastructure. It has its personal lounge bar, coworking house, a swimming pool, reception and a separate breakfast space.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 international locations, with 5,600 properties, 10,000 meals & beverage venues, wellness services or versatile workspaces. The Group has one of many business’s most various hospitality ecosystems, encompassing greater than 45 lodge manufacturers from luxurious to economic system, in addition to Way of life with Ennismore. Accor is dedicated to taking constructive motion by way of enterprise ethics & integrity, accountable tourism, sustainable growth, neighborhood outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in america. For extra data, please go to group.accor.com or observe us on X, Fb, LinkedIn, Instagram and TikTok.
