Disney has introduced that Magic Key Annual Go gross sales will as soon as once more resume for Disneyland and California Journey in March 2024! This publish covers adjustments to the digital queue, beginning date & time, pricing particulars, previous precedent, and every part else you would possibly need to know.
As a fast recap, Disneyland Resort has resumed gross sales of Magic Keys a number of instances within the final yr–nevertheless it’s often simply ‘choose’ tiers of Annual Passes. Final winter, gross sales briefly resumed and there was immediately a flood of demand and a digital queue to entry the gross sales web page with a wait time measured in hours.
Just a few months later, Disneyland once more resumed Magic Key gross sales. Inside 5 days, AP gross sales had as soon as once more been paused on the Imagine, Enchant and Think about Keys. Despite the fact that these tiers bought out, demand was noticeably decrease with the digital queue not being practically as dangerous. Most importantly, gross sales of the Encourage Key weren’t paused till final September–the longest length of availability for any Magic Key since APs returned. Since then, all tiers of Magic Keys have been bought out and “obtainable for renewal solely.”
We point out these two particular instances as a result of, like clockwork, Disneyland resumed Magic Key gross sales once more on January 10, 2024. That’s the newest time they’ve gone on sale. The digital queue wait time on day one was a number of hours lengthy (3-4 hours looks like across the common), and the Encourage, Imagine, and Enchant Keys all bought out round 6 p.m. Pacific, leaving solely the Think about Key obtainable for buy to Southern California residents–it bought out shortly after gross sales resumed once more on January 11.
Quick-forward lower than 3 months later, and Disneyland is as soon as once more going to renew gross sales of Magic Keys. All 4 Annual Go sorts will likely be obtainable for buy on Tuesday, March 5, 2024. The web queue opens no sooner than 8:45 a.m. Pacific Time and gross sales start no sooner than 9:00 a.m. PT.
Right here’s a breakdown of present 2024 costs vs. 2023 prices:
- Encourage Magic Key: $1649 (was $1599)
- Imagine Magic Key: $1249 (was $1099)
- Enchant Magic Key: $849 (was $699)
- Think about Magic Key: $499 (was $449)
As all the time, they’re topic to promoting out and there’s prone to be a prolonged digital queue when AP gross sales resume.
For every part else it is advisable learn about Disneyland’s Annual Passholder program earlier than you buy, see our complete Information to Disneyland Magic Key Annual Go: 2024 Costs, Perks, Blockout Dates & Reductions.
For reference, in When Will Disneyland Resume Magic Key Annual Go Gross sales? we predicted that gross sales would resume someday round Tax Day (April 15, 2024): “Every week earlier or later actually wouldn’t come as a lot of a shock. Final yr, the resumption occurred on April 11, and that was with Easter occuring later–so we’d be inclined to wager on Magic Key gross sales resuming within the first half of April 2024, not the second half.”
We had been off by over a full month…not precisely an excellent prediction! With that mentioned, I’m truthfully shocked that Disneyland is resuming Magic Key gross sales proper earlier than Spring Break season kicks off at Disneyland. We’ve been within the parks pretty often this winter–most lately spending a pair days there this weekend for the beginning of the DCA Meals & Wine Competition.
If you happen to requested me to revise my prediction for Magic Key gross sales resuming based mostly on present crowd ranges, I’d’ve been way more inclined to maneuver the date again than ahead. And this was all in what’s usually a lull between Mid-Winter Break and Spring Break. Crowds are prone to worsen, not higher, within the near-term.
About the one conceivable clarification for resuming Magic Key gross sales now could be the top of the Youngsters’ Ticket Low cost at Disneyland on March 10, 2024. That supplied $50 tickets for youths and we’ve heard it was extremely fashionable. Nonetheless, I wouldn’t have anticipated (and nonetheless don’t) a drop-off in crowds heading into Spring Break season. Maybe Disneyland’s forward-looking projections in April and past aren’t nice, and so they need to seize income now?
One other potential clarification is that Disneyland is using a ‘Disney Vault’ technique and plans to renew Magic Key gross sales for a really quick time on March 5, 2024.
To not get too conspiratorial, however I did discover it barely suspicious that three tiers of Magic Keys bought out concurrently proper on the finish of the enterprise day on January 10. It might be a reasonably large coincidence if Disneyland simply so occurred to expire of that trio at the very same time on the conclusion of the conventional 9 to five day.
It appeared nearly like a choice was made prematurely to promote three tiers of Magic Keys for one enterprise day, after which droop gross sales once more. It’s definitely irritating for followers and those that spent hours in a digital queue solely to return up empty handed, nevertheless it’s additionally a technique that creates a false sense of shortage.
Don’t be stunned if an identical tactic is used when gross sales resume on March 5, 2024. This may very well be the brand new ‘optimum’ method for sustaining demand and likewise retaining the parks as shut as doable to capability. I suppose we’ll know if a number of tiers promote out concurrently once more on the identical day that gross sales resume.
Given the prolonged digital queue and the way shortly gross sales had been paused in January 2024, you must completely be part of the digital queue ASAP as soon as it goes dwell. The entire predictions and hypothesis above are enjoyable in concept, however that’s what I’d really do if I didn’t have already got a Magic Key.
In actuality, how lengthy Magic Key gross sales will proceed is anybody’s guess. The draw back of making an attempt to purchase on March 5, 2024 is that you just is perhaps in a digital queue for 8-10 hours versus ~quarter-hour should you as an alternative wait till the next morning at 6 am. The draw back of ready till then is that gross sales could have already concluded.
The excellent news is that Disneyland goes to as soon as once more use the ‘notify me’ function for the digital queue, so that you don’t have to have your eyes glued to a display screen all day lengthy, ready to your flip to return up. Right here’s how that’ll work, in response to Disneyland…
You Can Be Notified by E-mail When It’s Your Flip for an Alternative to Buy (Optionally available) – If you happen to select to submit your electronic mail deal with and decide in to being notified by electronic mail when it’s your flip, you’ll obtain 2 separate emails containing a novel hyperlink. You should definitely verify the receipt of the primary electronic mail earlier than closing your browser window. If you happen to don’t obtain that first electronic mail, verify your spam folder for it. If you happen to nonetheless don’t see it, re-enter your electronic mail deal with once more from the ready room web page.
- First electronic mail – Deciding on the hyperlink within the first electronic mail will permit you to verify your house within the queue till it’s your flip. You should use the hyperlink a number of instances to verify your standing within the queue earlier than it’s your flip.
- Second electronic mail – You’ll obtain a second electronic mail notifying you that your flip for a possibility to buy a Magic Key cross is approaching.
From the time your flip begins, you’ll have 10 minutes to make use of the hyperlink to return to the positioning otherwise you’ll lose your house in line and might want to rejoin the queue. When it’s your flip, you’ll solely be capable of use your distinctive hyperlink as soon as. The hyperlink will not work after you utilize it, whether or not you buy a cross or not. So, please be ready to pick your Magic Key cross and take a look at when you open the hyperlink. If you happen to miss your flip, you’ll have to rejoin the queue.
Editorializing, I examined out this method when it debuted for Disneyland After Darkish: Star Wars Nite tickets. It labored as marketed. However, the large problem, at the very least from my perspective, is that I don’t all the time get immediate electronic mail notifications on my telephone after I obtain an electronic mail. Maybe this can be a private downside, however this method could be way more helpful for me if it supplied a text-message notification. Right here’s hoping that function debuts by the point Oogie Boogie Bash tickets go on sale!
Finally, it’ll be fascinating to see what occurs with Magic Key cross purchases going ahead. Will there be one other digital queue lasting nicely into the night ? Or, have many locals gotten their Disney “repair” (or had been most capable of buy APs once they had been on sale final yr)? Will the upper costs end in a major variety of individuals being priced out, or is there an insatiable need for all issues Disney amongst locals? Will former Magic Key Passholders take a wait and see method, or will the ‘Disney Vault’ perceived shortage technique spike gross sales even additional?
As we’ve mentioned in numerous posts, it’s nonetheless our perception that issues aren’t too removed from normalizing. (You would possibly name it wishful–or delusional–pondering!) After studying from the drop-off in demand at Walt Disney World final yr after revenge journey ran its course, Disney has achieved a superb job of avoiding a repeat of that very same situation at Disneyland in 2024. (If you happen to’re questioning concerning the yr discrepancy, it’s as a result of pent-up demand lagging at Disneyland by a few yr as in comparison with Walt Disney World. That’s in flip as a result of California “reopening” later than Florida. That is all in response to Disney’s incomes calls, not hypothesis by us.)
That is in all probability exactly why Disneyland proactively supplied that children ticket deal, is bringing again Pixar Fest this summer season, and pulling different “levers” to maintain packing the parks. However, we’re nonetheless anticipating a return to regular (or nearer to it) sooner or later. Disneyland in all probability simply will keep away from the lull skilled at Walt Disney World between late spring and late summer season final yr, as the corporate has realized from that mistake and is being extra aggressive with Disneyland–which incorporates the extra common resumption of Magic Key gross sales.
Planning a Southern California trip? For park admission offers, learn Suggestions for Saving Cash on Disneyland Tickets. Study on-site and off-site inns in our Anaheim Resort Critiques & Rankings. For the place to eat, take a look at our Disneyland Restaurant Critiques. For distinctive concepts of issues that’ll enhance your journey, take a look at What to Pack for Disney. For complete recommendation, seek the advice of our Disneyland Trip Planning Information. Lastly, for guides past Disney, take a look at our Southern California Itineraries for day journeys to Los Angeles, Laguna Seaside, and tons of different locations!
Your Ideas
Stunned that Disneyland is resuming Magic Key gross sales proper earlier than Spring Break season? Will you shopping for an Annual Go or not? If that’s the case, which one? If not, why not? If you happen to’re an current Magic Keyholder, have you ever had issue making Disneyland park reservations? Do you agree or disagree with our evaluation? Any questions? Listening to your suggestions–even while you disagree with us–is each fascinating to us and useful to different readers, so please share your ideas beneath within the feedback!
