The Lodges Community (THN), a full-stack progress platform for lodges, is increasing their partnership with Pestana Lodge Group, the biggest multinational group of Portuguese origin within the tourism trade. This expanded collaboration will additional improve Pestana Lodge Group’s direct channel methods, leveraging THN’s superior suite of personalization and conversion instruments.
Pestana Lodge Group initially partnered with THN in April 2022 to reinforce the net person journey and increase conversion for 50 of their properties. This partnership has been instrumental in personalizing the lodge web site expertise for every customer, using THN’s intensive set of concentrating on choices and customizable messaging codecs to drive bookings and income.
Constructing on the success of the preliminary partnership, Pestana Lodge Group and THN have now signed an expanded collaboration settlement that features a further 38 properties.
To measure the affect of THN’s instruments on Pestana Lodges Group’s conversion charges, an A/B take a look at was performed throughout a number of properties over the course of 1 month. A wide range of methods had been examined, together with Exit Messages showcasing unique reductions, Sensible Notes selling on-site eating places and spas, and extra. The outcomes had been spectacular, with the typical uplift in conversion of the 4 properties working campaigns reaching 61%. The 4 properties additionally skilled a median increase of 40% in income when web site guests had been proven the direct channel campaigns.
These spectacular outcomes underscore the effectiveness of THN’s suite of conversion-boosting instruments in enhancing the direct reserving efficiency of Pestana Lodge Group. The A/B take a look at not solely revealed a lift in direct channel conversion and income, but in addition demonstrated how THN’s instruments helped the model to develop their publication sign-ups, develop their database and future-proof their advertising methods by capturing beneficial first-party knowledge.
“Our collaboration with The Lodges Community has been pivotal in enhancing our direct channel efficiency. The customized experiences we offer to our web site guests have distinguished our properties and have been instrumental in rising our direct bookings”, mentioned Ricardo Teixeira Rodrigues, Head of Ecommerce & Digital Advertising and marketing at Pestana Lodge Group. “The wonderful service and help from the THN crew have made this a real partnership, and we’re excited to develop this collaboration to extra properties to additional advance personalization for our model.”
