Heymax.ai, a Singapore-founded loyalty platform, has raised $2.6
million in seed funding.
The financing is led by January Capital, with contributions from Tenity, Ascend Angels, XA Community and different buyers.
Each January Capital and Heymax.ai are stated to share a imaginative and prescient
and dedication to digital commerce enablement in APAC. Joe Lu, CEO and
co-founder of Heymax.ai, stated January Capital’s understanding of the e-commerce
and rewards house solidified the partnership.
Based in 2023, Heymax.ai is a fintech startup that helps
customers earn rewards, known as Max Miles, from companies and permits them to redeem
the factors for flights or straight switch them at 25 airline and lodge companions.
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As a part of their development plans, Heymax.ai additionally introduced that
it has appointed Aik-Phong Ng, former managing director of Shopback and Fave,
as its chief industrial officer, to steer the corporate’s partnership efforts
and speed up the adoption of Max Miles.
The platform combines customers’ rewards right into a free
trip yearly and maximizes the rewards via Max Miles providing,
bank card optimization and tailor-made suggestions.
“Many rewards applications we all know and love are locked inside
the closed ecosystem of a single firm,” stated Roy Ong, investor at January Capital. “This hyper-fragmentation solely serves
to drive up the price of buyer acquisition for retailers and will increase the
psychological load on customers who’re in search of to optimize their spending energy.”
Lu added, “Shoppers trying to optimize their
rewards are struggling to seek out the fitting platform, resulting in missed alternatives
for priceless rewards and wasted effort on irritating applications that don’t match spending
habits. Heymax.ai’s rewards ecosystem helps tackle these challenges, permitting
customers to unlock extra loyalty rewards via incomes Max Miles from their
on a regular basis purchases. We’re dedicated to serving to our clients earn one free
trip yearly.”
