STARTUP STAGE: FreeGuides empowers lodges to accompany their visitors past the foyer

What’s your 30-second pitch to buyers?

FreeGuides is
remodeling the journey panorama by empowering lodges to accompany their visitors
past the foyer and into town. Our white-labeled, synthetic intelligence-driven platform
consolidates conventional journey guides right into a single QR code-driven resolution,
offering visitors with complete native experiences and important lodge
info.

This seamless integration not solely enriches the visitor journey however
additionally enhances lodge operations by eliminating the necessity for a number of apps and
paper brochures, making content material creation easy and environment friendly. By way of
FreeGuides, lodges can keep a constant presence with their visitors,
whether or not they’re having fun with the consolation of their room or exploring town’s
sights.

Describe each the enterprise
and expertise elements of your startup.

• Enterprise: We companion with lodges to counterpoint their visitor engagement
  by integrating self-guided native excursions, suggestions and lodge companies
  into one platform, rising their worth proposition.
• Know-how: Leveraging a
  web-based platform, we use QR codes to supply scalable and customizable content material
  administration to our companions, permitting real-time updates and insights.

Give us your SWOT
(strengths, weaknesses, alternatives, threats) evaluation of the corporate.

• Strengths: Modern
  expertise, first-mover benefit in QR code integration, robust partnerships
  within the hospitality trade.
• Weaknesses: Excessive dependency on journey market
  stability, useful resource limitations for fast scaling.
• Alternatives: Enlargement into
  new markets, potential to scale globally, integration with different journey
  companies.
• Threats: Competitors from conventional and new tech-based journey
  guides, financial downturns affecting journey.

What are the journey ache
factors you are attempting to alleviate from each the client and the trade
perspective?

We tackle the muddle and confusion of managing a number of journey assets by
offering a unified platform that enhances the exploration expertise for
vacationers and simplifies content material administration for lodges.

So you’ve got acquired the product,
now how will you get a number of prospects?

To accumulate prospects, FreeGuides capitalizes on its robust
basis of current relationships with prestigious lodge teams reminiscent of
Accor, EVT and IHG, which collectively embody quite a few properties throughout
the Asia-Pacific area. We’re actively participating with these teams on the
model stage to facilitate rollouts throughout their networks, which can
considerably scale our attain. Moreover, our presence at main trade
expos and focused digital advertising campaigns assist enhance our visibility
inside the hospitality sector. The intuitive and viral nature of our platform
additionally encourages natural development, as customers share their optimistic experiences,
additional attracting lodge companions desirous about enhancing their visitor
engagement.

Inform us what course of you’ve got
gone by means of to ascertain a real want on your firm and the scale of the
addressable market.

By way of market analysis and pilot applications with key lodge
companions in Sydney and throughout APAC, we’ve validated the demand for streamlined
visitor companies and recognized a big market amongst city lodges in search of
to improve their digital choices.

How and when will you make
cash?

We
function on a subscription mannequin charged to lodges for utilizing our platform.
Income technology began post-pilot part and continues as we develop our
community of lodges.

What are the backgrounds
and former achievements of the founding staff?

The founding staff contains people
with experience in tech improvement, digital advertising and the hospitality
trade, beforehand concerned in profitable startups {and professional} companies.

How have you ever addressed
variety and inclusion inside your corporation?

We actively recruit expertise from numerous
backgrounds and implement insurance policies that promote inclusion in all areas of our
firm, from hiring to decision-making processes.

What’s been probably the most
troublesome a part of founding the enterprise up to now?

Navigating the journey trade’s
volatility, particularly throughout world occasions just like the pandemic, which
drastically impacts journey patterns and funding in new applied sciences.

Usually, journey startups
face a reasonably robust time making an influence – so why are you going to be considered one of
the fortunate ones?

Our distinctive worth proposition, agile adaptation to market wants
and the rising demand for digital integration in journey experiences
place us for achievement.

A 12 months from now, what state
do you assume your startup might be in?

We anticipate vital development in our lodge community globally,
growth into new markets and additional improvement of our platform’s options.

What’s your end-game (going public, acquisition, rising and staying personal, and so on.)?

Our aim is to scale the
enterprise globally and stay personal within the close to time period, with potential for an
acquisition as we set up ourselves as a pacesetter in digital journey options.