Accor, a world-leading hospitality group, along with govt journey managers and patrons from 17 main worldwide companies, have launched the Accor International Management Council (GLC), an modern advisory board aimed toward reimagining the way forward for company journey and conferences. Established to create a forward-looking imaginative and prescient for enterprise journey and company conferences, the GLC connects enterprise leaders liable for company journey throughout various industries with senior executives from Accor. Council delegates embody representatives from sectors akin to monetary providers, engineering, manufacturing, transportation, vitality, skilled providers and know-how.
The GLC mentioned shifting company and traveller expectations; the significance of recognition, personalisation and B2B-focused loyalty; the evolving significance of sustainability; rising traveller tendencies; the position and impression of distribution and pricing; and a deep-dive on areas of Accor’s enterprise and types.
The International Management Council delegates, who’ve a mixed worker base of over 2.7 million travellers, unanimously agreed the highest three priorities for enterprise journey are:
- Traveller expertise and well-being – together with company worker engagement, wellness, traveller safety and digital efficiencies.
- Value administration and optimization – together with program compliance, pricing, cost-reduction and value avoidance.
- Sustainability – together with sustainable motion, carbon budgets and DEI (variety, fairness and inclusion)
Antony Meguerdijian, SVP Gross sales, Center East, Africa, Asia-Pacific at Accor mentioned: “The dynamics of worldwide and company journey within the Center East, Africa, and Asia Pacific area are evolving quickly. It’s important for each our shoppers and hospitality companies to adapt to new calls for and priorities. The brand new GLC, and this system of shopper and business accomplice occasions we host throughout the area, are crucial boards for sharing insights and collaborating on options that meet the altering wants of travellers and delegates. Journey and tourism is present process a profound transformation, pushed by an elevated deal with flexibility, sustainability, price and personalisation. At Accor, we’re dedicated to not solely assembly these wants but additionally anticipating them, making certain that each journey is as enriching and impactful because the vacation spot and journey intent itself.”
Highlighting the group’s dedication to thought management within the leisure and enterprise journey sectors, Accor has been actively concerned in a number of key occasions within the Center East, Africa and Asia Pacific areas. The Group not too long ago hosted a personal dinner on the new Banyan Tree in Dubai throughout the Arabian Journey Market (ATM) occasion, bringing collectively 50 business leaders from prime journey corporations all over the world.
Moreover, Accor has demonstrated its experience within the enterprise journey sector by internet hosting the celebrated International Enterprise Journey Affiliation (GBTA) convention at Swissôtel Singapore from 13-15 Could. This vital occasion attracted over 800 prime journey patrons from main firms worldwide. The GBTA board was additionally hosted for dinner on the iconic Raffles Singapore, the place a buyer advisory assembly was held to seize key enterprise journey insights, additional cementing Accor’s position as an business chief.
Accor’s dedication to inclusivity and various group engagement was additional emphasised throughout the Australian Tourism Change (ATE) with the internet hosting of gAyTE – a celebration of the LGBTQI journey group in Australia. This occasion showcased Accor’s dedication to fostering open mindsets and increasing journey horizons for all communities.
Accor’s accomplice interactions have been elevated by means of the growth of the “ALL THANKS TO YOU” appreciation weeks, hosted from Africa to Australia. Occasions have been held in Riyadh, Dubai, Istanbul, Sydney, Melbourne, Brisbane, Gold Coast, Tokyo, with upcoming occasions in Seoul, Singapore, Bangkok, Hanoi, Jakarta, and Abidjan this month. This initiative displays Accor’s dedication to recognising and celebrating its various international clientele.
Kerry Healy, Chief Business Officer for Accor within the Center East, Africa and Asia Pacific, added: “Our current occasions within the Center East, Africa, and Asia Pacific underscore Accor’s unwavering dedication to fostering robust relationships with our companions and communities. These gatherings, together with the growth of our ‘ALL THANKS TO YOU’ buyer appreciation weeks, exhibit our steady efforts to attach with and rejoice the tens of millions of visitors we welcome each domestically and globally. In Center East, Africa, and Asia Pacific, we’re honoured to help among the quickest rising and most bold international locations in prioritising their tourism economies. We play an important position in fostering their progress ambitions and serving the travellers they symbolize. We’re proud to be on the forefront of business innovation, driving significant conversations and initiatives that open new horizons for journey.”
