Raffles Accommodations & Resorts is proud to disclose ‘The Butler Did It,’ the latest marketing campaign from the posh hospitality model. The challenge, which brings collectively distinctive artistic expertise, celebrates the model’s legendary Butler Service and its position in creating an inspiring and sudden visitor expertise.
Underneath the artistic course of Trey Laird, and shot by photographer Dylan Don, the photographs characteristic designer and actor Waris Ahluwalia, trend icon Robert Rabensteiner, and mannequin Could Siu as quintessential Raffles visitors whereas legendary mannequin Tim Easton stars because the Butler. Rabensteiner additionally styled the marketing campaign, which conveys a particular fashion-forward contact, and is about in opposition to the backdrop of Raffles Singapore, the model’s flagship property recognized for its Butler Service since its opening in 1887. The statement-making initiative centres across the capacity of Raffles butlers to anticipate visitors’ each want, and the way earlier than they even suppose to ask… ‘The Butler Did It’. The marketing campaign will launch globally throughout print, digital video, digital show, and paid social.
With a vibrant aesthetic and sense of wit that’s inherent to the Raffles model, this daring marketing campaign celebrates the hallmarks of the Raffles expertise, together with the methods our Butlers create magic at each flip. By the lens of trend and artwork, this gifted group of creatives have captured the sudden and provoking interactions our visitors get pleasure from whereas staying with us. Whereas ‘The Butler Did It’ is usually the reply to ‘whodunits’ all through historical past, our marketing campaign depicts the Butler because the hero of any event, irrespective of now unconventional. We hope our visitors will now be part of us in saying ‘The Butler Did It’ when experiencing a stunning second of pleasure with Raffles. Omer Acar, CEO, Raffles Accommodations & Resorts.
Because the model grows globally, with latest debuts in Jaipur, London, Boston, Doha, and Bahrain, the brand new worldwide marketing campaign invitations visitors to enter Raffles’ world of class and enchanted glamour. By ‘The Butler Did It’ the model is specializing in probably the most important components of its visitor expertise. Trey Laird, the power behind among the most modern campaigns for lots of the world’s iconic trend and life-style manufacturers, brings his recognisable sense of intelligence and elegance.
Raffles is a heritage model, but it surely delivers a contemporary visitor expertise that is stuffed with heat, with a playfulness and sense of caprice. This was the spirit I needed to evoke by ‘The Butler Did It,’ permitting visitors to think about how a keep at Raffles would possibly exceed their wildest desires. I’m grateful to the unbelievable artistic expertise that, by a shared ardour for distinctive hospitality and tradition in all its kinds, introduced this marketing campaign to life in a method that’s distinctive and distinct to Raffles. Trey Laird, Founding father of TeamLaird.
