IHG Motels & Resorts, one of many world’s largest and main lodge corporations, immediately declares a significant partnership with SXSW Sydney 2024. As an Official Accomplice of SXSW Sydney, IHG Motels & Resorts will ship a sequence of experiences set to thrill and disrupt, together with the launch of an interactive, experiential activation, ‘The Thoughts Foyer,’ and comes onboard because the Official Accomplice of the SXSW Sydney Display screen Pageant 2024.
Returning for its second version from 14-20 October, SXSW Sydney 2024 is poised to be one of the crucial talked-about occasions of the yr, delivering a packed line-up of occasions and experiences throughout a number of disciplines together with music, gaming, expertise and movie. The Austin-born pageant introduced collectively virtually 100,000 folks in 2023 and can proceed to have interaction a melting pot of artistic thinkers, trailblazing performers, and high trade professionals.
As an Official Accomplice, IHG Motels & Resorts will likely be launching the ‘Thoughts Foyer’ on Sydney’s Worldwide Conference Centre (ICC) forecourt, taking up the positioning with a large-scale experiential activation. The Thoughts Foyer is designed to disrupt the way in which folks discover journey inspiration, utilizing cutting-edge eye monitoring expertise to assist friends uncover their true journey needs by dipping into their unconscious. The activation may even present badge holders and shoppers an elegant retreat to relaxation and recharge, bringing IHG Motels & Resorts’ hospitality to the center of the motion.
As Official Accomplice of the SXSW Sydney Display screen Pageant 2024, IHG continues its help of the humanities and cultural group, integrating into the pageant’s 75+ screenings throughout six days together with a 30-second pre-film video and proudly presenting the SXSW Sydney Finest Function Movie Award. The Display screen Pageant highlights distinctive expertise from the Asia-Pacific area and can characteristic a various array of content material, together with characteristic movies, shorts, TV premieres, music movies, and XR.
The partnership builds on IHG Motels & Resorts’ enthusiasm and keenness for aligning with artistic thinkers, innovators and technological futurists, and takes spirit from IHG’s lengthy pioneering historical past. From the world’s first computerised reservation system to launching the primary international luxurious lodge model – InterContinental Motels & Resorts – IHG and its manufacturers have been on the forefront of a number of the most memorable and ingenious developments for each shoppers and companies alike.
Partnering with SXSW Sydney was a pure match,
mentioned Matt Tripolone, Managing Director – Australasia & Pacific, IHG Motels & Resorts. We all know SXSW Sydney has cumulated an virtually cult-like following of creatives and curious thinkers, and IHG Motels & Resorts has been present process its personal journey by way of expertise and model evolutions, making it the proper time to work together with such a various viewers. The Thoughts Foyer is a good instance of how we’re exhibiting up in a different way to have interaction audiences in new and memorable methods – and with a particular SXSW Sydney futurist spin, it’s set to be an unforgettable expertise.
Colin Daniels, Managing Director, SXSW Sydney 2024 mentioned: We’re thrilled to announce IHG Motels & Resorts because the Main Presenting Accomplice of the SXSW Sydney 2024 Display screen Pageant. This partnership displays our dedication to celebrating creativity and innovation within the movie trade, and we look ahead to showcasing the unbelievable expertise and tales that may emerge from this vibrant pageant.”
IHG Motels & Resorts will likely be revealing extra on the Thoughts Foyer and experiences for badge holders and attendees within the coming weeks, together with unique IHG One Rewards member perks and packages to be dropped on IHG’s experiences platform, IHG One Entry. With a number of IHG Motels & Resorts properties on supply in Sydney, festival-goers can select to remain their approach – from harbourside luxurious at InterContinental Sydney, to a playful and personalised boutique keep at Kimpton Margot Sydney, or an city retreat full with a rooftop pool at Crowne Plaza Sydney Darling Harbour. IHG One Rewards members additionally obtain a 5% low cost on lodging whereas incomes factors and accessing a spread of perks when reserving direct. To discover extra and e book, go to https://www.ihg.com/sydney-australia.
About IHG®
IHG Motels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a world hospitality firm, with a function to supply True Hospitality for Good.
With a household of 17 lodge manufacturers and IHG Rewards, one of many world’s largest lodge loyalty programmes, IHG has over 6,000 open inns in additional than 100 nations, and an extra 1,800 within the growth pipeline.
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