Within the first seven months of the yr, German inns and different lodging services with greater than ten beds recorded 280.5 million in a single day stays, because the Federal Statistical Workplace reported. This marked a 1.9 p.c enhance in comparison with the identical interval final yr.
Whereas the variety of in a single day stays by home friends elevated by 1.0 p.c to 232.3 million, predominantly international vacationers considerably contributed to the expansion, with a rise of 6.6 p.c, totaling 48.2 million in a single day stays.
After the COVID-19 disaster, there was initially hesitancy amongst international friends to return. Nonetheless, in July, the variety of in a single day stays by international friends elevated by 4.5 p.c to 10.7 million in comparison with July 2023.
In July, German friends stayed 46.8 million nights, barely greater than final yr’s (+0.3 p.c). In complete, there have been 57.5 million in a single day stays, round 1.0 p.c greater than a yr in the past.
The German Nationwide Vacationer Board (GNTB) reported that worldwide sporting occasions like UEFA Euro 2024 have considerably elevated the in a single day stays.
In June, 40 European Soccer Championship matches led to the above-average leads to all ten host cities, whereas eleven knockout spherical matches in July additionally attracted followers from taking part nations to Germany. Analyses by MKG Consulting revealed that the lodge occupancy charge all through Germany was 71.6 p.c in July 2024, 2.3 share factors greater than in July 2023.
At 108.80 euros per room and evening, common revenues elevated by 9.7 p.c in comparison with the earlier yr. Occupancy in higher-star inns grew greater than within the economic system section.
In response to the GNTB Journey Business Skilled Panel, a couple of quarter of the worldwide tour operators doing enterprise in Germany had added new journey provides particularly for the European Championships. Thirty-five p.c reported excessive or very excessive demand for these merchandise. The followers’ expectations had been met, as 97 p.c of worldwide ticket holders expressed a need to return to Germany, and 79 p.c would advocate a visit to the town the place they attended an occasion, in line with a research by Nielsen Sports activities.
In response to the research, 44 p.c of the UEFA Euro 2024 ticket holders got here from overseas.
The research additionally confirms the financial influence: The European Soccer Championship generated direct, oblique, and induced results totaling 7.44 billion euros. The promoting worth by way of visibility within the media worldwide is estimated at 571 million euros.
