Perhaps it’s the surroundings. Or maybe it’s the mountaineering. Or the rainforests. Or the island’s beautiful resorts. 

However one factor is obvious: People are falling in love with St Lucia once more, with US journey to the Japanese Caribbean island persevering with to surge in 2024, officers informed Caribbean Journal. 

General, tourism to St Lucia appears to be booming proper now, and American vacationers are the dominant supply market — and a rising demographic. 

In August alone, the US market accounted for 54 p.c of all arrivals to the island, a 44 p.c bounce over the identical interval final yr. 

The Cap Maison resort in northern St Lucia.

Officers informed CJ that the enlargement was largely pushed by American Airways’ enhance in service, each from the Charlotte and Miami markets. The US market is about for an additional enhance in a number of months, when American launches a brand new nonstop route between New York’s John F Kennedy Worldwide Airport and St Lucia. That service is about for a Dec. 7 debut, as we beforehand reported. 

St Lucia additionally acquired an enormous enhance within the current Olympics, when Julien Alfred gained the island’s first-ever gold medal — offering vital publicity for the vacation spot — one thing it hopes to capitalize on with the announcement that Alfred could be its latest tourism ambassador.

The island, which simply named a brand new tourism CEO with the return of former prime govt Louis Lewis, can also be seeing a lift from throughout the Caribbean market, with a virtually 30 p.c enhance and new flights from carriers like Dawn Airways and InterCaribbean. 

marigot bay saint lucia
Marigot Bay in Saint Lucia.

Additionally within the pipeline? A serious new Secrets and techniques-branded all-inclusive resort, which is slated to open its doorways in June as a part of Hyatt’s more and more well-liked Inclusive Assortment. It will likely be the second Hyatt-portfolio all-inclusive resort on the island, becoming a member of the present Zoetry Marigot Bay.

For those who’re planning a visit to the island, we’ve got a number of resorts we advocate strongly proper now. 

For an ultra-luxe getaway or a honeymoon, Jade Mountain nonetheless reigns supreme, for its magnificent “sanctuaries,” replete with infinity swimming pools in view of the Pitons, impeccable service and a few somewhat good meals, too. 

saint lucia tourism
The Bay Gardens Seaside resort in St Lucia.

We’ve additionally stayed just lately on the great Bay Gardens portfolio, a family-run assortment of exceptionally-managed, genuine resorts within the Rodney Bay space. We love the Bay Gardens Seaside Resort for its prime perch on Reduit Seaside (a stretch of sand we’ve known as the most effective in Saint Lucia) and Bay Gardens’ boutique villa resort, Water’s Edge

Even higher? Subsequent yr, Bay Gardens is planning to unveil one other resort, with the deliberate opening of the Sapphire Sands Villas, a luxurious villa resort. 

— CJ



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