Storytelling is right here to remainÂ
With extra travellers prioritising ‘vibe’ and spending extra money on experiences, the worth in well-executed storytelling – that’s, bringing the expertise of your property into your writing – is intuitive:
When you go to a luxurious lodge web site and also you instantly ‘get’ it – should you can think about your self lounging in these rooms, interacting with the workers, consuming in that restaurant – then psychologically, emotionally, that lodge now has the benefit over its comp set.
In fact, not each asset ought to have a storytelling focus. That is one software amongst many in your advertising toolbox. It’s additionally not a brand new concept – highly effective narratives have been, and can at all times be, an important a part of human connection.
What’s new is that luxurious travellers now actively anticipate – demand – this type of expertise on-line.
And there’s no time like the current to start out standing out.
