US: CRM Cendyn has partnered with Glowing, a supplier of omnichannel messaging, to allow hoteliers talk with company throughout most well-liked channels.
The partnership will lead to an built-in system for hoteliers to handle communication throughout varied channels, together with WeChat, Line, WhatsApp, Telegram, Messenger, and Skype.
Glowing’s messaging platform leverages generative AI based mostly on particular person preferences and previous behaviours, providing tailor-made messaging suggestions for providers and facilities to company.
Messages may also be communicated within the resort’s tone of voice and saved to the grasp profile, which can be utilized to form future focused advertising campaigns.
“Integrating Glowing’s platform with Cendyn CRM empowers hoteliers to speak extra successfully, tying each message again to their unified visitor profile,” mentioned Chris Egan, chief product officer at Cendyn. “This primary-party information is without doubt one of the strongest belongings in immediately’s world because it places hoteliers in command of how they impart their distinctive services to each visitor. It creates bespoke visitor experiences, strengthening the connection between a visitor and a resort, which just about all the time results in elevated income.”
Jasen Lew, CEO of Glowing, added: “At Glowing, we’re thrilled to announce our partnership with Cendyn, a premier model within the hospitality house. This shut collaboration represents a big alternative for the hospitality trade to succeed in new heights with the visitor expertise by integrating our globally recognised GenAI messaging platform with Cendyn’s complete suite of merchandise. Collectively, we’re dedicated to up-leveling and finishing the client journey by serving to hoteliers ship distinctive service that defines a profitable visitor expertise.”
