UN Tourism returned to ITB Berlin, bringing its new identify and look to the main journey commerce truthful and uniting the sector round its concentrate on sustainability, investments and collaboration.
Secretary-Common Zurab Pololikashvili joined the Governing Mayor of Berlin, Kai Wenger, and different private and non-private sector leaders in formally opening the 2024 occasion. He mentioned: “Tourism’s return means a lot to so many individuals. Tourism is a superb uniting drive. Collectively, we’re rising new areas of our sector, to construct higher resilience and unfold the advantages of tourism even wider.” On the opening, the occasion’s host, Messe Berlin was acknowledged for its 40 years as a UN Tourism Affiliate Member and for its key function in advancing worldwide conferences and occasions tourism and fostering partnerships within the German capital.
Collectively, we’re rising new areas of our sector, to construct higher resilience and unfold the advantages of tourism even wider
Below its new look and identify, UN Tourism as soon as once more made ITB Berlin a high platform for high-level collaboration and for advancing a number of of its key priorities for the sector:
Higher knowledge for deeper transformation
UN Tourism and the World Tourism Cities Federation (WCTF) launched a joint report highlighting the necessity to measure the social and environmental impacts of tourism in city locations in a more practical and harmonized method. The report stresses the significance of embracing huge knowledge and different types of expertise and appears forward to the creation of a primary world city tourism database.
The launch of the publication is available in the identical week that each one 193 UN members adopted the Statistical Framework for Measuring the Sustainability of Tourism (MST).
Accelerating Local weather Motion
Persevering with its main function within the One Planet Tourism Community and the Glasgow Declaration, UN Tourism launched Coverage Steerage to Assist Local weather Motion by Nationwide Tourism Administrations (NTAs). The information will help NTAs in every single place to develop insurance policies and create initiatives designed to speed up the shift in direction of a low-carbon sector The information, which additionally accommodates examples of greatest follow, was developed after consultations with Ministries of Tourism of Member States. The steering is complemented by a Glasgow Declaration Engagement Pack, with sensible suggestions on easy methods to get began on local weather motion in tourism. Additionally at ITB Berlin, UN Tourism officers participated in a roundtable occasion on Reconciling Security and Sustainability.
Moreover, bringing collectively its concentrate on rural improvement, gender equality and sustainability, UN Tourism additionally participated in a particular aspect occasion, Sustainable Rural Tourism: A Basis for Biodiversity Preservation and Gender Equality – Potentials and Interactions, offering insights and greatest follow suggestions.
Working carefully with Member States
Throughout the framework of ITB 2024, UN Tourism Secretary-Common Pololikashvili held a collection of high-level bilateral conferences with Ministers of Tourism and different high-level representatives from Member States from the world over. The conferences served to advance plans for joint initiatives and for key upcoming UN tourism occasions.
