Dusit Motels and Resorts, the lodge arm of Dusit Worldwide, one in all Thailand’s main lodge and property improvement firms, and Generator and Freehand Motels, an award-winning developer and operator of experiential hostels and boutique inns in Europe and the USA, have entered a strategic partnership to synergise their improvement sources to pursue sustainable worldwide development for his or her respective manufacturers.
Beneath the partnership, Generator and Freehand Motels will leverage its in depth community and strengths in growing life-style hybrid lodging fashions within the reasonably priced life-style phase in Europe and the USA to hunt alternatives to introduce Dusit Motels and Resorts in key European locations resembling London, Paris, and Rome, and standard stateside locations resembling New York, Miami, and Los Angeles.
Equally, Dusit Motels and Resorts will leverage its presence in Asia and the Center East to hunt alternatives to introduce Generator and Freehand’s award-winning boutique hotel-hostel hybrid mannequin in prime metropolis locations resembling Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and famend island retreats resembling Phuket and Bali.
“It’s an actual win-win scenario for each firms,” stated Mr Siradej Donavanik, VP – International Growth, Dusit Worldwide. “It broadens our improvement horizons with out compromising our present model portfolios, permitting us to capitalise on prospects that may not align with our present model choices. We’re delighted to collaborate with Generator and Freehand and look ahead to breaking new floor with many thrilling new signings forward.”
Alongside its established model lineup that features Dusit Thani (luxurious), dusitD2 (life-style/midscale), Dusit Princess (midscale), Dusit Suites (upscale/lengthy keep), and ASAI Motels (reasonably priced life-style), Dusit additionally not too long ago launched two new manufacturers, Devarana – Dusit Retreats (wellness luxurious), and Dusit Assortment (bespoke luxurious). Generator and Freehand will discover improvement alternatives for all of those manufacturers.
Mr Alastair Thomann, CEO, Generator and Freehand Motels, stated, “This groundbreaking partnership marks an thrilling new chapter within the development trajectory of our firms. Dusit’s distinctive mix of custom and innovation aligns completely with our imaginative and prescient for delivering culturally wealthy experiences for impressed travellers worldwide.”
Dusit’s portfolio presently spans 18 nations and includes 57 inns working beneath Dusit Motels and Resorts and 244 luxurious villas beneath Elite Havens, the main supplier of luxurious villa leases in Asia, which Dusit acquired in 2018. Greater than 60 Dusit Motels and Resorts are within the pipeline worldwide.
Generator and Freehand oversees a complete of 21 international properties throughout Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.
