US: International funding firm AJU CONTINUUM has partnered with Kasa Residing to reopen the previous Ace Lodge Downtown Los Angeles as STILE.
In December 2023, the previous Ace Lodge introduced on social media it will “stop operations quickly”.
Kasa assumed administration of the property in February. In the course of the transition, AJU has funding in technological and aesthetic upgrades of the resort, together with new wifi, curated employees by South Korean artist Jibin Im, and a brand new wine bar from Brooklyn-based SAUCED.
STILE Downtown Los Angeles by Kasa presents 182 visitor rooms, 5,000 sq. toes of assembly and occasion area, a rooftop splash pool and lounge, and an 1,600 seat theatre for stay leisure.
The United Theater on Broadway, immediately related to the resort, will proceed to function independently beneath the administration of AJU.
CEO of Kasa, Roman Pedan, stated: “We at Kasa are honoured to be entrusted with the administration of such an iconic asset in an essential LA neighbourhood. Early outcomes are off to a robust begin however we are going to by no means be glad with our efficiency and are on a endlessly quest to enhance the hospitality expertise for our friends and the profitability for our companions.”
Jaisun Ihm, CEO at AJU Continuum, stated: “Partnering with Kasa has launched us to a contemporary, environment friendly strategy to resort administration, seamlessly integrating with our way of life lodging model, STILE. Kasa’s confirmed experience in implementing fashionable hospitality practices has resulted in measurable enhancements to our operations and profitability. Kasa has refined conventional resort administration, enhancing profitability whereas delivering the right steadiness of effectivity, visitor expertise, and model DNA.”
