Photographs by Generator

Award-winning developer and operator of experiential hospitality manufacturers Generator and Freehand Lodges, have entered a strategic partnership with Dusit Lodges and Resorts, the lodge arm of considered one of Thailand’s main lodge and property improvement corporations, Dusit Worldwide. The partnership will synergize their improvement assets to pursue sustainable and substantial worldwide development for his or her respective manufacturers.

Below the partnership, the Generator and Freehand manufacturers will leverage their in depth community and strengths in creating way of life hybrid lodging fashions to introduce Dusit Lodges and Resorts in key European locations similar to London, Paris, and Rome, in addition to in the US, specializing in New York, Miami, and Los Angeles.

Equally, Dusit Lodges and Resorts will benefit from its presence in Asia and the Center East to introduce Generator and Freehand’s award-winning way of life hybrid lodging mannequin in prime metropolis locations similar to Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and the famend island retreats similar to Phuket and Bali.

“This groundbreaking partnership marks an thrilling new chapter within the development trajectory of our corporations,” says Alastair Thomann, Generator & Freehand Lodges CEO. “Dusit’s distinctive mix of custom and innovation aligns completely with our imaginative and prescient for delivering culturally wealthy experiences for impressed vacationers worldwide.”

“It’s an actual win-win scenario for each corporations,” says Mr Siradej Donavanik, VP – International Growth, Dusit Worldwide. “It broadens our improvement horizons with out compromising our current model portfolios, permitting us to capitalize on prospects that may not align with our present model choices. We’re delighted to collaborate with Generator and Freehand Lodges and look ahead to breaking new floor with many thrilling new signings forward.”

Generator and Freehand Lodges will discover improvement alternatives for the entire lodge manufacturers within the Dusit portfolio, which encompasses Dusit Thani (luxurious), Dusit Suites (higher upscale), dusitD2 (upscale), Dusit Princess (higher  midscale), ASAI Lodges (midscale way of life), alongside the most recent additions of Devarana – Dusit Retreats (wellness luxurious), and Dusit Assortment (bespoke luxurious).



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