GHA survey reveals UK traveller preferences for 2025

UK: The International Lodge Alliance (GHA), a group of impartial resort manufacturers, surveyed its 28 million members to know their previous and future journey habits.

The survey drew on insights gathered from 28 million members of the GHA DISCOVERY loyalty program, together with 1.5 million members based mostly within the UK.

Over the past 12 months, UK-based members spent £135 million on worldwide stays and £19.3 million domestically. It locations the UK because the second largest supply marketplace for GHA DISCOVERY, behind the USA.

Wanting forward into 2025, UK travellers additionally famous the next:

• On common, members plan to take six leisure journeys and greater than 5 enterprise journeys with an in a single day keep

• The highest three hottest areas for leisure journey, in descending order, embrace Europe, Asia and the Center East 

• The highest three areas for enterprise journey, in descending order, embrace Europe, Asia and North America

• The highest three international locations the place travellers are most enthusiastic about visiting embrace Thailand, the UAE (particularly Dubai), and Japan

The need to chill out and unwind was ranked as the biggest cause for travelling in 2025 (73 per cent). Greater than 61 per cent of UK survey respondents additionally highlighted a choice or appreciation for motels that prioritise sustainability.

When it comes to loyalty, 41 per cent worth room upgrades and early check-in/late check-out as crucial advantages. 29 per cent additionally search unique member charges and discounted rooms when reserving, adopted by standing recognition, and reaching or retaining elite standing.

When reserving a resort, the choice making course of can be largely influenced by having a loyalty program in place (ranked because the second most essential issue), forward of location, worth, and resort model.

Chris Hartley, CEO of International Lodge Alliance, mentioned: “UK travellers proceed to set excessive requirements for luxurious journey, with a eager eye for each sustainability and high quality. As a key supply marketplace for GHA DISCOVERY and our 800-plus properties worldwide, their urge for food for distinctive journey experiences stays sturdy, and we sit up for seeing these developments materialise into one other sturdy 12 months of demand from UK travellers in 2025.”

 GHA DISCOVERY options 12 UK properties below impartial resort teams together with Lore Group, The Set Assortment, Minor Motels, Corinthia Motels, and Pan Pacific Motels Group.