Dubai, UAE – UAE-headquartered International Resort Alliance (GHA), the world’s largest alliance of unbiased resort manufacturers, celebrated its 20th anniversary this week in Berlin on the Worldwide Hospitality Funding Discussion board (IHIF), the place the then start-up was first introduced in 2004.
GHA was the loyalty companion of the IHIF EMEA occasion, which welcomed over 2,500 attendees from across the globe, and GHA CEO Chris Hartley shared his insights on the ability of partnerships on the primary stage.
GHA was conceived alongside the airline alliance mannequin, with the purpose of serving to unbiased resort manufacturers to compete with the most important international gamers, and to turn out to be much less depending on high-cost third events for distribution. Nearly all of the alliance’s 800 resorts are owner-operated and GHA offers them the instruments, expertise and advertising and marketing attain which might be tough to realize alone.
The hospitality business has seen vital consolidation during the last 20 years, making it costlier for the smaller gamers to take care of market share; nonetheless, many homeowners stay fiercely unbiased, and so collaboration with like-minded unbiased manufacturers is an effective way to stay aggressive.Â
We’re majority-owned by two of our founder member manufacturers Kempinski and Pan Pacific Lodges Group, plus Minor and Corinthia, and our main purpose has at all times been to drive incremental income and cut back prices for his or her resorts, quite than to maximise revenue for the alliance. GHA CEO Chris Hartley
GHA now has 40 manufacturers with 800 resorts in 100 nations and continues to develop. In Q1 alone, the alliance welcomed The Lore Group and Cheval Assortment as its newest member manufacturers, in addition to launching a partnership with Plum Information, providing rewards for stays at its 38,000 luxurious trip properties.
All GHA member manufacturers and resorts share one loyalty platform – GHA DISCOVERY – which in 2023 delivered US$2.3 billion in complete income and 10 million room nights from its 26 million members; and the distinctive, multi-brand loyalty program has gained 120 awards for its programme innovation.
To commemorate 20 years of success, the GHA group was joined by its shareholders, model executives, and tons of of business visitors again on the iconic Resort Adlon Kempinski Berlin this Tuesday night for a 20th anniversary occasion, the place all of it started in 2004, dancing the night time away to the legendary Boney M, who had carried out on the identical venue all these years in the past.
Reflecting on the final 20 years, Hartley concluded, We’re proud to rejoice 20 years of collaboration, and hope that we are able to proceed to develop and assist the unbiased resort sector to thrive in an more and more aggressive market.
Please discover extra photos and the video of the occasion right here.
For extra info go to International Resort Alliance and GHA DISCOVERY.
GHA DISCOVERY is complimentary to affix, and travellers can join on-line or obtain the GHA DISCOVERY app and register on their cellphones. Travellers may also join with GHA DISCOVERY on Instagram and Fb.
About International Resort Alliance (GHA)
International Resort Alliance (GHA) brings collectively a various assortment of unbiased hospitality manufacturers with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared expertise platform. Via membership in GHA, manufacturers develop their international attain, drive incremental income, and cut back dependence on third-party channels, all whereas sustaining administration independence and particular person positioning. GHA represents a group of 40 manufacturers with greater than 800 resorts in 100 nations. The award-winning GHA DISCOVERY programme serves 26 million members and generated $2.3 billion in income and 10 million room nights in 2023. GHA’s manufacturers at present embrace Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo, Marco Polo, Mysk, NH Assortment, NH Lodges, nhow, Niccolo, Nikki Seashore, NUO, Oaks, OUTRIGGER, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Assortment, Shaza, Sukhothai, Solar Worldwide, Tivoli, Ultratravel Assortment and Viceroy. For extra info, go to www.globalhotelalliance.com.
About GHA DISCOVERY
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty program for unbiased resort manufacturers, that includes greater than 800 resorts, resorts, and palaces throughout 40 manufacturers. Members take pleasure in VIP recognition, considerate advantages and beneficiant rewards at dwelling or away. GHA DISCOVERY members earn and spend DISCOVERY {Dollars} (D$), an unique rewards forex. Additionally they take pleasure in member-only Experiences curated by every resort, plus they’ve entry to properties near dwelling, with out a keep, via member-only Native Provides. For extra info, go to ghadiscovery.com.
Andrea Krenn
International Resort Alliance (GHA)
