Hickory World Companions and The Benefit Journey Partnership introduced immediately on the Benefit Journey Partnership Convention going down in Costa Mujeres that the 2 have established a strategic three way partnership for his or her lodging applications to create World Stays – The Lodging Community. This partnership will change into efficient in 2025 and supply greater than 60,000 properties worldwide and over 1 million serviced residences.
The mixed lodging community shall be out there to over 1,900 Journey Administration Firms (TMCs), Company Journey Departments (CTDs) and Company Direct in 158 international locations worldwide, with a complete lodging spend of $2.9 billion.
The World Stays Community will considerably improve alternatives for the collective members of each organizations and broaden their mixed lodging choices. It should additionally supply suppliers extra attain by mixed advertising and marketing sources and aligned operational efficiencies, specializing in delivering extra worth to the top buyer.
The Benefit World Resort Program (GAP) is a market-leading international lodging proposition out there for all Benefit members to e book through the World Distribution System (GDS). This system presently affords over 42,000 properties, starting from international chain resorts to impartial properties and serviced residences.
The Hickory World Companions Resort Program presently supplies entry to 43,000 lodge properties in 1,500 member areas. These embody TMCs, CTDs and firms in 71 international locations and 1,081 cities. Hickory additionally delivers entry to airline and floor transportation provider options throughout its full spectrum of members by strategic provider relationships.
“We now have loved a protracted and mutually helpful partnership with Hickory for a few years, and thru our many collaborations, have change into the voice of impartial TMCs globally,” mentioned John Hobbs Hurrell, Head of Benefit World Community. “This three way partnership brings us even nearer collectively and additional strengthens our relationship, offering an ideal platform to ship considerably extra resorts for our collective membership, in addition to present extra alternatives for our lodge and serviced condominium suppliers.”
World Stays will mix Benefit’s dominant presence within the U.Ok. and the worldwide attain of the Benefit World Community with Hickory’s market-leading membership in North America. Its international attain and broad provider verticals will create a really international and strong lodging program with a vastly elevated scale. It should additionally enormously improve the variety of resorts provided to the mixed memberships and create additional income and advertising and marketing alternatives for lodge and provider companions.
“We couldn’t be extra happy with the deepening of the connection between Benefit and Hickory. Increasing our aligned enterprise efforts will convey rather more worth to the TMC and MICE member networks and a bigger viewers to our air, lodge, and floor suppliers,” mentioned Chris Dane, President of Hickory World Companions. “As well as, we see this deeper relationship between our firms as main the way in which within the ever-changing journey market. The World Stays program will characteristic all 4 price codes (WYN, WYZ for Benefit and HFH/EZR for Hickory).”
