Because the outdated saying goes: “Do not take life too severely… you may by no means get out alive.” If Lodge West & Fundamental had a mantra, this absolutely could be it! Energized by the spirit of an easier time, this boutique property exudes a complicated but eclectic model, combined in with some wit and humor to remind friends of that very mantra.
LET BYGONES BE BYGONES
Lodge West & Fundamental revives the idea of a social membership of a bygone period to current day and invitations folks from all walks of life to come back collectively.
Evoking the easy-going vibe of an easier time, Lodge West & Fundamental marries a contemporary stability of Conshohocken’s industrial previous and the affect of the Fundamental Line’s established opulence. We turned historical past on its head by breaking down the obstacles between communities and turning into a vacation spot for everybody – the daring, brash, correct, and well mannered. With an inside that boasts a paradox of fashion — a refined patina with an genuine and approachable edge that’s effortlessly cool. The juxtaposing personalities are married by an underlying sense of wit and unconventional moments of discovery. We added a humorous spin to odd objects, making them relatable to everybody — irrespective of who you might be. We purpose to remind our friends to not take life too severely and that they need to have a very good time whereas they’re right here. Whether or not your ties lie on the Fundamental Line or downtown Conshohocken, it not issues – if you happen to embrace your roots and refuse to apologize for it, you then’re already a part of our membership.
DETAILS, DETAILS
Upon getting into this distinctive property, our story was a straightforward one to inform. The entry is chalk stuffed with enjoyable and ironic moments to find. Among the distinctive elements you will discover at Lodge West & Fundamental:
- We repurposed and relocated the unique fireman’s lockers from the higher flooring for use as cupboards within the retail and entrance desk areas.
- The backdrop of the entrance desk shows a woven firehose function. The principle foyer additionally encompasses a rug with firehose design to tie within the general idea.
- The unique horn code board is displayed in the primary foyer lounge.
- Guestrooms have artwork that claims “I’d moderately be doing the Conshy strut”, which refers to a neighborhood man’s well-known dance that locals learn about.
ACCENTUATING CONSHOHOCKEN’S HISTORY
1874 with a humorous spin – Lodge West & Fundamental unapologetically embraces its roots.
Preservation performed an integral function in mixing the previous bygone period with the current day. From the refurbished fireman pole upon entry to the Hook & Ladder Restaurant that options chandeliers, stained glass home windows, and millwork – all traditionally distinctive to the constructing. The small print lengthen architecturally within the Hook & Ladder Bar that encompasses a five-star skybar view of the 1874 Washington Fireplace Firm Bell Tower.
FROM CONCEPT TO CREATION
Along with our strategic branding companion, Would possibly & Fundamental, we created a novel story behind every area and carried this by to all elements of our design.
IIG has been an incredible agency to work with on the inside design of Lodge West & Fundamental. As a resort that was within the midst of design when the pandemic started, IIG was capable of pivot seamlessly as possession was strategizing on making this a viable mission. Jennifer Rosenberg – KEYSTONE, Improvement Director
“Partnering with IIG on resort model tasks is an thrilling and satisfying course of for our group. As a agency that makes a speciality of branding, it is selfishly nice to work with a bunch that cares so deeply about genuine narrative and distinctive positioning for hospitality tasks. But it surely’s additionally straightforward to see that their consideration to element, eager eye for aesthetics, design expertise, and utterly complete logistical comply with by all comes collectively to show our collaborative branding work into essentially the most compelling and profitable tasks. We sit up for each probability we get to work with IIG.”
— Sean Wilkinson
Would possibly & Fundamental
“They’ve met each deadline and have been unbelievable to work with. Their finish outcome product is superior too.”
— Carl Hren SVP Improvement, Harmony Hospitality
Jennifer Durrant
Director of Advertising and PR, IIG Design
[email protected]
+1 219-235-9876
Inside picture Group (IIG)
