The brand new report, Journey Know-how Funding Tendencies 2024, printed as we speak from Amadeus finds hoteliers count on to extend their funding in expertise by a mean of 16% over the approaching 12 months, with one in 5 planning to speculate over 20% greater than they did final 12 months.
The findings are the results of a survey of world senior hospitality leaders representing a various vary of properties and administration teams. A number of key themes emerged from the analysis, together with a main focus of funding on ‘enhancing operational efficiencies throughout instances of excessive occupancy’ (43%).
Utilizing tech to diversify choices and improve the visitor expertise
The research reveals predictions as leaders think about the criticality of providing visitor personalization. Expectations are excessive throughout the sector, notably on the property stage, as hoteliers really feel it’ll improve their providing and higher meet visitor expectations. 85% of respondents felt that personalization might assist them ship in extra of 5% in incremental income.
Normally, respondents stated they’re eager to search out methods to broaden and enhance the providers they provide to visitors, together with offering:
- Particular room attributes 43 %
- Upselling of room varieties and value-add facilities 40 %
- Personalised onsite experiences 39 %
- Personalised gives for returning visitors 34 %
- Final minute promotions on rooms 34 %
- Experiential stays 33 %
Nearly all hoteliers surveyed (98%) acknowledge that Synthetic Intelligence (AI) has the potential to deliver important advantages to their companies. Almost half of all these surveyed (49%) stated they hope AI will be capable to assist them to establish and provide upsell alternatives to vacationers in any respect levels of the reserving course of. They’re additionally seeking to AI to assist handle knowledge successfully and generate computerized content material for his or her web sites, suggesting that AI is being thought-about throughout a variety of resort capabilities.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus feedback: The extent of funding deliberate throughout the sector reveals the sturdy want for evolution and the necessary function expertise will play in serving to to realize the ambitions of as we speak’s hospitality leaders. In addition to rising income and driving efficiencies, hoteliers try to have the ability to ship the end-to-end experiences visitors count on. The flexibility to create customized itineraries is the final word purpose for the hospitality sector, and we’re proud to be on the forefront of the expertise growth that may enable hoteliers to supply really distinctive and tailor-made experiences to their visitors.
AI and machine studying are high priorities with prolonged actuality and robots coming into focus within the subsequent 5 years
When requested concerning the high precedence applied sciences for his or her companies for this 12 months, resort expertise leaders prioritized AI and machine studying alongside digital funds and rising knowledge analytics capabilities. Nevertheless, that image shifts barely in 5 years in the direction of the usage of prolonged actuality, chatbots and robots.
In regards to the analysis
This Journey Know-how Funding Tendencies report was knowledgeable by a web based survey of senior expertise determination makers from 100 hospitality manufacturers, properties, and resort teams throughout December 2023. Of the respondents to the survey, 92% are the ultimate decision-makers on IT spend for his or her resort or group. Some 18% of the cohort characterize a property, 34% a model and 48% a resort group or administration firm, providing perception into every layer of the hospitality sector. Respondents had been drawn from the UK, France, Germany, UAE, USA, Mexico, Brazil, India, China, and South Korea to offer a globally consultant pattern of the trade. The research contains findings about personalization, AI expertise and enterprise intelligence instruments.
About Amadeus
Amadeus powers extra customized and genuine journey experiences. Our options are designed to complement each stage of the traveller journey and assist hospitality suppliers purchase, service, and retain visitors by profitably driving demand and changing them into loyal followers.
Backed by over 30 years of expertise, we design open, cutting-edge software program to offer essentially the most environment friendly, trusted, and dependable methods for our clients. With consultants in 175+ international locations, now we have a deep understanding of the hospitality trade and a want to allow our resort companions to create memorable visitor experiences.
To seek out out extra about Amadeus, go to www.amadeus-hospitality.com.
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