IHG Motels & Resorts (IHG) proudly pronounces a dynamic partnership with Hainan Airways that gives a richly built-in journey expertise throughout each air and land. The partnership brings to life the ‘IHG Explorer’, a branded plane that includes bespoke enterprise class eating choices, amplified member advantages and a inventive co-branded security video.
IHG is likely one of the first worldwide resort firms to enter the Chinese language market and it stays dedicated to an ‘in China, for China’ enterprise method, prioritising the event of the Chinese language market with a concentrate on offering a localised ‘True Hospitality for Good’, constructing resort manufacturers beloved by company, and delivering excellent returns for house owners and shareholders. Collectively, IHG and Hainan Airways are reimagining journey by incorporating various cultural components into company’ journeys, whereas driving the event of tourism by personalised experiences.
The 2-year collaboration between IHG and Hainan Airways was introduced at a particular occasion with Jerome Qiu, Chief Working Officer, IHG Higher China; Florence Hu, Chief Advertising Officer, IHG Higher China; Fenny Chen, Head of Loyalty & Partnerships, IHG Higher China; Ding Yongzheng, Chairman of HNA Aviation Group Co.,Ltd and Hainan Airways Holding Co. Ltd.; Gao Jian, Chairman of Labor Union, Hainan Airways Holding Co. Ltd and Li Dianchun, Vice-President of Advertising, Hainan Airways Holding Co. Ltd. and Liu Jun, Vice-President of Hainan Airways Holding Co. Ltd. Bringing collectively the strengths and sources of each firms, the partnership goals to create distinctive ‘in-flight journey experiences’ whereas enriching journey for these venturing between Hainan Free Commerce Port and different main cities.
Redefining Air Journey with Surprises and Innovation
The partnership has seen the debut of the ‘IHG Explorer’ plane, which represents the continued dedication of each firms to ship pleasant journey experiences which can be stuffed with surprises for passengers. The fuselage of the ‘IHG Explorer’ is painted with IHG’s iconic deep blue color, marking the primary time that Hainan Airways has launched a totally themed plane with a resort group. The cabin’s overhead baggage compartment is decked with customized decals seen all through while the enterprise class part is adorned with tailor-made lumbar pillows co-created by the HUALUXE model and Chinese language artist Chen Jiu – immersing travellers in charming Chinese language aesthetics as they benefit from the consolation of 180-degree reclining seats.
Earlier than take-off, passengers will watch a inventive co-branded security video that blends IHG’s in depth and diversified model portfolio into important flight security directions. The video highlights a myriad of fascinating locations of the group in China, heightening company’ pleasure for an distinctive journey.
Benefit from the Flavour of the Seasons In-Flight
Amidst a thriving culinary tourism market, company are more and more drawn to distinctive eating experiences and cultural immersions. With its deep understanding of conventional Chinese language tradition and revolutionary culinary ideas, IHG is introducing meals from its refined Chinese language restaurant model, Cai Feng Lou, aboard enterprise class eating companies. Via a seasonally impressed array of beautiful Chinese language delicacies, the menu paints a vibrant image of regional delicacies. The inaugural seasonal menu, ‘Cloud Banquet: Springtime Island Delights’, seamlessly blends basic Cantonese dishes with the native flavours of Hainan, capturing the richness of Chinese language culinary heritage. Moreover, HUALUXE Motels & Resorts has collaborated with Hainan Airways to supply a co-branded signature tea, ‘HUALUXE Cloud Aroma’, elevating the airborne expertise with a contact of the ‘Chinese language aesthetics life-style’.
A Shared Journey of Seamless Hospitality
IHG and Hainan Airways will step by step introduce extra various member advantages throughout the second quarter of this yr, providing IHG One Rewards and Fortune Wings Membership members a variety of thrilling experiences – offering wealthy member advantages from floor to sky.
Jerome Qiu, Chief Working Officer, IHG Higher China, mentioned, “All through our 49-year presence in Higher China, IHG has constantly prioritised company’ various wants, collaborating with like-minded companions to fulfill visitor calls for nationwide, while our IHG One Rewards is regularly centered on maximising member advantages. Partnering with Hainan Airways extends this dedication to the air, offering each teams’ members with extra immersive journey experiences. From the second they step onto the airplane, company will be capable to benefit from the sense of ‘True Hospitality for Good’ which we purpose to convey daily.”
Gao Jian, Chairman of Labor Union, Hainan Airways Holding Co. Ltd, mentioned: “Over the previous two years, guided by Liaoning Fangda Group, New Hainan Airways has steadfastly intensified its concentrate on aviation security, refining its aviation core enterprise to excellence, and aspiring to turn out to be a world-class complete aviation service operator with an unwavering dedication to security, service, and profitability. Demonstrating constant enchancment throughout all dimensions of security, service, and effectivity, New Hainan Airways embodies a revitalized spirit, perspective, and picture.
With IHG, a world chief in hospitality, as our collaborator, we’ll harness our particular person strengths in aviation and hospitality to supply prospects much more handy and premium journey companies. Collectively, we’ll spearhead deep integration between the aviation and tourism sectors, setting a pioneering instance for cross-industry collaboration.”
IHG’s in depth portfolio contains 19 resort manufacturers, with greater than 6,300 open lodges in over 100 nations and areas worldwide. The group constantly retains abreast of company’ wants and stays sharp within the ever-evolving journey market. As one of many world’s largest resort loyalty programmes, IHG One Rewards boasts over 130 million members and affords a complete vary of rewards together with lodging, leisure, journey, and purchasing.
Via its partnership with Hainan Airways, IHG is introducing a wholly contemporary journey expertise that highlights the group’s localisation technique and dedication to the Chinese language market. Sooner or later, IHG will proceed to leverage its various vary of manufacturers, merchandise, and companies to shock travellers with much more exhilarating moments, making certain that each journey is an thrilling journey.
