It’s one of many fastest-growing niches within the journey trade: wellness, that giant umbrella that features all the things from spa therapies to health, well being meals to sustainability.
And now one of many Caribbean’s hottest locations is making wellness a big precedence, Caribbean Journal has discovered.
The island of Jamaica has its sights set on changing into a worldwide chief within the well being and wellness tourism area, in keeping with Jamaica Tourism Minister Edmund Bartlett.
“Right now’s travellers search greater than leisure; they’re looking for experiences that improve their bodily, psychological, and emotional well-being,” Bartlett mentioned this week. “Jamaica is uniquely positioned to fulfill this rising demand.”
A significant a part of that push will likely be anchored within the island’s pure sources, Bartlett mentioned.
Jamaica has greater than 100 rivers, 700 miles of shoreline and mountains as excessive as 7,000 toes, he mentioned.
“This isn’t nearly statistics; it’s about making a sustainable future for our communities,” he mentioned.
The push will deal with six pillars: customized wellness experiences, know-how integration, nature-based well being tourism, luxurious medical tourism, sustainable wellness practices, and cultural immersion.
