PORTSMOUTH, N.H. – Premier way of life model and hospitality administration firm, Lark Lodges, proclaims in the present day the formation of a three way partnership with contextual resort model and operator, Life Home. This three way partnership will function underneath Lark Hospitality LLC, doing enterprise as Lark, encompassing all Lark Lodges and Life Home-branded inns, 33 eating places and bars, and the teams’ mixed portfolio of practically 100 impartial spirited properties, with places all through the continental United States, Hawaii, and Mexico. As a part of the transaction, among the many Life Home stakeholders, each Inovia Capital and Thayer Funding Companions will proceed to assist this three way partnership.
Combining their belongings and experience to kind Lark Hospitality, business trailblazers Rob Blood (Founder, Lark Lodges), Peter Twachtman (CEO, Lark Lodges), and Marc Ghobriel (CEO, Life Home) be a part of forces with Blood as Chairman, Twachtman as CEO, and Ghobriel main the Life Home transition group.
Along with doubling Lark’s footprint, the mixed entity grows the corporate’s centralized group by bringing key positions over from Life Home, permitting for continued best-in-class options for personalized resort administration, day-to-day operations, hiring, expertise, and advertising companies to maximise proprietor money circulate.The brand new entity could have practically $1 billion in belongings underneath administration, and symbolize lodging in 27 states, greater than 3,000 complete keys, practically 1,500 staff in peak season, and complete annual income of greater than $150 million underneath administration.
There isn’t a firm that has made everybody at Lark Lodges sharpen their pencils greater than Life Home. Over the past 5 years, they’ve made us suppose deeply about who we’re as an organization, what our price proposition is for our stakeholders, and who we wish to be going ahead. As we come collectively, we sit up for incorporating the very best practices of each of our corporations to ship distinctive experiences for our visitors, traders, resort homeowners and groups. Rob Blood, founding father of Lark Lodges
The complementary strengths of Life Home and Lark, each geographically and operationally, create a pacesetter within the impartial and boutique resort administration market. We’re desirous to proceed specializing in delivering an amazing expertise, to visitors on the properties we handle, in addition to to their homeowners, and we plan on investing in constructing a robust portfolio of manufacturers throughout North America. Marc Ghobriel, CEO of Life Home
As one of many few remaining actually impartial hospitality corporations with a household of manufacturers, together with Lark Lodges, Bluebird by Lark, Blind Tiger, AWOL, and Lark Impartial, Lark will deal with additional growing its particular person manufacturers, in addition to the Life Home model, by partnering with aspiring and present resort homeowners, household places of work, personal fairness companies, and actual property builders. The corporate plans to proceed to leverage its sturdy loyalty program to ship distinctive experiences for visitors and helpful direct income for resort homeowners. Lark’s distinctive mixture of best-in-class administration, supported by a nimble tech stack and a selection of significant manufacturers that ship each the good thing about flexibility and the peace of mind of connection, offers actual property builders and resort homeowners many paths to success with Lark.
For extra info or pictures, please contact Mary DiLeo at [email protected] or 978-998-0240.
About Lark
Launched by Rob Blood in 2012, Lark Lodges operates way of life properties in high-profile locations, embracing their communities in playful, surprising methods. Every Lark Resort invitations visitors to expertise intimate getaways within the coronary heart of an iconic vacation spot, really feel the pull of nostalgia, and discover attentive service when they need it or privateness after they do not. In 2020, Lark Lodges launched its third-party administration division, targeted on the administration and advertising of impartial inns all through the US. In 2021, Lark Lodges launched Bluebird by Lark, a sister assortment of boutique roadside lodges, reimagined for the nice American highway journey. In 2024, seven Lark Lodges properties have been awarded prestigious Michelin Keys from Michelin Information, a coveted honor that acknowledges the nation’s most excellent inns. Most not too long ago, Lark Lodges opened AWOL Stowe, the third iteration of its rising AWOL model within the coronary heart of Stowe, Vermont, full with an outside Nordic spa deck and free-standing A-frame cabins. In 2025, Lark Lodges will debut a number of new and noteworthy properties in sought-after locations, together with their first in a serious metropolitan metropolis. For extra details about Lark Lodges and Bluebird by Lark, go to larkhotels.com and bluebirdhotels.com.
Lark Lodges is all the time in search of progress alternatives by means of each third social gathering administration agreements and three way partnership alternatives. To study extra, go to larkhospitality.com. To debate Lark’s acquisition and administration alternatives, please attain out to [email protected].
