LONDON, UK – Tripadvisor®, the world’s largest journey steerage platform, as we speak introduced its first Travellers’ Alternative® Award for 2025: Better of the Greatest Locations. These are probably the most wanted world locations, in response to Tripadvisor reviewers, and this 12 months London secures the highest spot.
Tripadvisor’s Travellers’ Alternative Awards: Better of the Greatest Locations rejoice excellence throughout seven classes; Prime Locations, Trending Locations, Tradition Locations, Meals Locations, Honeymoon Locations and two new subcategories for 2025; Solo Journey Locations and twenty fifth Anniversary Locations.
London climbed two locations this 12 months to be named #1 Prime Vacation spot within the World, surpassing Dubai, which held the title since 2022. The UK capital was additionally named:
- #2 Meals Vacation spot, highlighting its dynamic eating experiences
- #3 Tradition Vacation spot, reflecting its world-class arts and heritage
- #1 twenty fifth Anniversary Vacation spot, based mostly on all consumer opinions since Tripadvisor’s launch in 2000
This achievement underscores London’s enduring enchantment as a vacation spot of alternative for world vacationers and presents alternatives for companies throughout the journey, tourism and hospitality sectors to leverage this recognition.
The Mayor of London, Sadiq Khan, mentioned: London is no doubt the most effective metropolis on the planet to go to, attracting hundreds of thousands of vacationers yearly who’re amazed with all the things that our nice metropolis has to supply. With our unrivalled mixture of cultural points of interest, famend meals scene and a sporting calendar that can’t be crushed, I’m delighted that Tripadvisor agrees that London is the highest vacation spot on the planet.
Kristen Dalton, President, Tripadvisor mentioned: It’s nice to see London recognised as a standout winner for 2025. The town’s distinctive mix of historical past, innovation and tradition continues to captivate travellers from everywhere in the world. From iconic landmarks and world-class museums to a dynamic culinary scene and vibrant cultural experiences, London units the usual for what a vacation spot can supply.
Over the past 25 years Tripadvisor has grown to develop into the world’s main journey steerage platform, drawing on insights from actual travellers all all over the world. Based mostly on the greater than 1 billion opinions and opinions on our web site as we speak, Tripadvisor’s Travellers’ Alternative Awards mirror the worldwide journey group’s favourites – from locations themselves, to all the things that makes them particular together with eating places, motels and experiences.
Laura Citron OBE, CEO of VisitLondon.com, mentioned: We’re so delighted to be chosen by guests as the most effective vacation spot on the planet. Guests love London’s fixed change; it retains them coming again to do the issues they love and uncover new surprises. In 2025, unbelievable new points of interest just like the V&A East Storehouse and the purpose-built Museum of Shakespeare in Shoreditch will open their doorways.
London is not a museum metropolis; it is a dwelling world metropolis. Guests are a part of the town, dwelling and taking part in alongside Londoners. London’s vibrant native neighbourhoods and communities supply incredible genuine experiences and meals from each nook of the globe. We’re seeing a rise in customer numbers and searching ahead to welcoming extra individuals to expertise what London has to supply.
Prime Locations 2025
World
- London, UK
- Bali, Indonesia
- Dubai, UAE
- Sicily, Italy
- Paris, France
- Rome, Italy
- Hanoi, Vietnam
- Marrakech, Morocco
- Crete, Greece
- Bangkok, Thailand
Europe
- London, UK
- Sicily, Italy
- Paris, France
- Rome, Italy
- Crete, Greece
- Barcelona, Spain
- Lisbon, Portugal
- Istanbul, Turkiye
- Majorca, Spain
- Edinburgh, UK
twenty fifth Anniversary
- London, UK
- New York Metropolis, US
- Rome, Italy
- Paris, France
- Bali, Indonesia
- Barcelona, Spain
- Dubai , UAE
- Crete, Greece
- Lisbon, Portugal
- Bangkok, Thailand
Methodologies
The 2025 Travellers’ Alternative Better of the Greatest Locations are calculated based mostly on the standard and amount of opinions, particular to every award subcategory, for lodging, eating places, and issues to do in locations from travellers globally on Tripadvisor between October 1, 2023 by way of September 30, 2024.
About Tripadvisor
Tripadvisor, the world’s largest journey steerage platform*, helps hundreds of thousands of individuals every month** develop into higher vacationers, from planning to reserving to taking a visit. Vacationers throughout the globe use Tripadvisor’s web site and app to find the place to remain, what to do and the place to eat based mostly on steerage from those that have been there earlier than. With greater than a billion opinions and contributions, vacationers flip to Tripadvisor to seek out offers on lodging, e book experiences, reserve tables at scrumptious eating places and uncover nice locations close by.
Tripadvisor LLC is a completely owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. personal and function a portfolio of journey media manufacturers and companies, working underneath varied web sites and apps.
* Supply: SimilarWeb, distinctive customers de-duplicated month-to-month, Jan 2025
** Supply: Tripadvisor inside log recordsdata
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