Mystifly launches multisource air promoting platform

Singapore-based journey know-how firm Mystifly is
rolling out its Good Promoting Platform (SSP) with Costco Journey as its first
buyer.

The answer aggregates and normalizes air content material – from direct
connections, international distribution programs and new distribution functionality – and in addition applies synthetic
intelligence and pure language processing to enhance information accuracy and
post-booking automation.  

“SSP is the trade’s first cloud-based answer
purpose-built for promoting and servicing air at scale with a selected deal with
enabling sellers to optimize their enterprise and ship the absolute best journey
expertise for his or her customers,” stated Rajeev Kumar, founder, CEO and managing
director of Mystifly.

The platform supplies a whole view of the air promoting expertise,
from sourcing, with entry to a whole lot of airways; promoting, offering income
optimization; servicing throughout all sources; and settlement by means of cost options.

“Our trade has outgrown conventional distribution and
promoting programs,” Kumar stated.

“Air content material fragmentation is at an all-time excessive, forcing journey sellers to
endure disconnected programs that add complexity, person frustration and
unsustainable IT prices. As well as, sellers want environment friendly methods to match and
current provides that align with what vacationers need. With SSP, we resolve these issues
and make air promoting extra accessible, extra versatile, future-proof and
cost-effective for journey sellers and airways alike as they attempt to ship
probably the most aggressive, satisfying traveler expertise.”

Mystifly’s first SSP buyer, Costco Journey, is utilizing the
system to promote and repair Hawaiian Airways’ unique NDC content material.

Based in 2009, Mystifly’s buyer base consists of a whole lot
of on-line journey companies, tour operators, journey administration firms,
wholesalers, closed person communities and fintech firms. 

At Phocuswright Europe, Mystifly gross sales director Helena Torres spokes to PhocusWire senior reporter Linda Fox within the PhocusWire studio. Watch the total dialogue beneath.

Along with partnerships with all main GDSs, Mystifly
has greater than 45 airline direct join integrations, together with 25 which are
by means of NDC.