PATA Vacation spot Advertising Discussion board 2024 (PDMF 2024), held from November 12-14 on the Dusit Thani Hua Hin in Phetchaburi Province, Thailand, positioned the province as an excellent worldwide convention vacation spot, highlighted its designation as a UNESCO Inventive Metropolis of Gastronomy, and fostered nearer collaboration between the province, native stakeholders, and main tourism organisations. This achievement aligns with the Thailand Conference and Exhibition Bureau (TCEB)’s goal of selling secondary and tertiary cities as MICE locations.
The occasion was organised by the Pacific Asia Journey Affiliation (PATA) in partnership with Phetchaburi Province, TCEB, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the assist of the Tourism Authority of Thailand (TAT). Beneath the theme “Genuine Affluent Journeys: Nurturing Tradition, Culinary Delights, and Neighborhood Knowledge,” PDMF 2024 explored the affect of tourism past financial development. The discussion board spotlighted community-based tourism (CBT) and examined its optimistic results on native communities, job creation, cultural preservation, and the collaboration between nationwide and provincial authorities to advertise tourism.
“The theme of this yr’s discussion board captures the essence of what significant tourism is,” PATA Chair Peter Semone remarked in his welcome speech, throughout the occasion’s opening ceremony. “Tourism right this moment should prolong past mere financial development to embrace the environmental and sociocultural features of tourism, making a optimistic ripple impact within the communities that host us. The worth of tourism lies not solely within the income it generates however in its energy to create jobs, shield tradition, assist environmental preservation, and foster a shared economic system that lifts all members of a group.” Mr. Semone additionally prolonged his honest appreciation to all companions, commending their invaluable contributions to the occasion’s success.
Wanpen Mungsri, Deputy Governor, Appearing Governor of Phetchaburi Province mentioned, “Beneath the theme Genuine Affluent Journeys: Nurturing Tradition, Culinary Delights, and Neighborhood Knowledge, PATA Vacation spot Advertising Discussion board focuses on locations that possess the potential to showcase distinctive cultural heritage, native culinary strengths, and community-driven native knowledge that may create significant journey experiences for individuals, foster sustainable prosperity, and promote tourism development whereas preserving pure assets and conventional cultural property. This aligns with international tourism developments that prioritise group involvement, sustainable development, and eco-friendly practices, in addition to addressing local weather change. Most significantly, Thailand and the Asia Pacific area will try towards secure, affluent, and sustainable development, leaving nobody behind.”
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“For this PATA Discussion board, we’re proud to convey to you Phetchaburi province, a gem of the gulf of Thailand providing a advantageous mix of arts-craft- culture-nature and gastronomy,” mentioned Chiruit Isarangkun Na Ayuthaya, President, TCEB. “The talked about wealth of nature and cultural treasures have attracted TCEB to work with town for the reason that previous a number of years aimed to make Phetchaburi a MICE-capable vacation spot, having the ability to flip these excessive worth choices into aggressive distinctive promoting factors of MICE vacation spot. With all of your assist, Phetchaburi and Thailand will assist increase MICE worth for the advantage of our entire trade and, extra importantly, convey native communities into our price chain.”
Siripakorn Cheawsamoot, Deputy Governor for Worldwide Advertising Europe America Center East and Africa, TAT, mentioned “This discussion board holds particular significance, because it brings collectively a few of the brightest minds and most passionate advocates in vacation spot advertising and marketing. We’re not right here merely to debate tourism developments; we’re right here to outline them. Our conversations and insights over the approaching days will lay the groundwork for nurturing cultural heritage, culinary traditions, and robust group bonds—parts that make every vacation spot not solely distinctive but additionally resilient.”
Gp. Capt Athikun Kongmee, Director Common, DASTA, mentioned “DASTA locations significance on the tourism improvement that generates revenue to the native, enhances employment alternatives, and improves the sustainability of native livelihoods. The challenges of sustainable tourism improvement embody guaranteeing that revenue derived from tourism is distributed to all stakeholders and contributed to the group’s high quality of life and well-being. DASTA is proud to be a co-host of PDMF 2024 in organizing the technical excursions for genuine vacation spot experiences in Phetchaburi Province, which DASTA’s incorporation with the Province and all related sector has pushed Phetchaburi Province to turn out to be a member metropolis of UNESCO Inventive Cities Community (UCCN) – Metropolis of Gastronomy in 2021.”
On November 13, delegates joined certainly one of three totally different tour routes organized by DASTA and its companions, which showcased Phetchaburi’s community-driven tourism. Highlights of the excursions included hands-on experiences in cooking native dishes, seasonal salt-making, conventional Thai shadow puppet-making, and visits to iconic landmarks. Delegates had been inspired to submit about their experiences on social media as a part of the “Phetchaburi in Focus: Social Media Contest,” with winners introduced throughout the convention.
On the next day, attendees participated in convention classes led by tourism professionals, group leaders, and specialists from numerous fields, together with digital advertising and marketing, marine biology, culinary arts, and renewable power. Representing the general public sector had been organisations such because the Ministry of Tourism of Cambodia, the Nationwide Meals Institute (NFI), the Nepal Tourism Board, the Palau Guests Authority, the Sabah Tourism Board, the Sarawak Tourism Board, and the Sri Lanka Tourism Growth Authority. Representatives from the personal sector included e-Tourism Frontiers, Intrepid Journey, OAG, and Thailand.org, to call a couple of.
Matters mentioned embody “Neighborhood-Pushed Sustainability: Constructing a Future By Accountable Growth”; “Neighborhood vs Tourism”; “Embracing Cultural Heritage: A Journey By Music and Custom”; “Road Meals: Balancing Custom and Hygiene”; and “Why Legacy Issues for MICE”.
A key spotlight of the discussion board was a collection of shows by Arnon Wongchiang, Teacher, Administration Resort and Lodging, College of Administration Science, Silpakorn College, that showcased Phetchaburi’s three flavours. In every session, delegates discovered the origins of Phetchaburi’s salt, toddy palm sugar, and lime; their manufacturing processes, and their numerous advantages past tastes. To additional enrich the expertise, a few of the delegates had been invited to style a Margarita made with these native Phetchaburi substances.
The occasion welcomed over 370 delegates from 26 locations throughout Asia Pacific and past, together with Australia; Bangladesh; Bhutan; Cambodia; China; Chinese language Taipei; Gibraltar; Hong Kong (SAR); India; Indonesia; Japan; Lao PDR; Macao, China; Malaysia; Nepal; New Zealand; Oman; Palau; Philippines; Singapore; South Africa; Spain; Sri Lanka; United Kingdom; and USA.
